Electri-Flex Reaches Platinum Level in IDEA's Industry Data Warehouse (IDW)


Electri-Flex Company has reached Platinum level in IDEA's Industry Data Warehouse (IDW) Bands of Excellence Program. Platinum level indicates that over 75% of Electri-Flex' 739 stock items contain enriched product details distributors require to market products. Electri-Flex is one of the elite manufacturers to achieve 100% of stock items available in the IDW.

According to IDEA's Web site, "the 'Bands of Excellence' rating system measures each manufacturer's completion percentage for populating the most-requested marketing content in the IDW (Spec Documents, Attributes, Images, and Descriptions) for their stock/quick-ship products. Once the elements are populated in the IDW, distributors can download the information to build a robust web storefront or print collateral that differentiate manufacturers' products and make it easier for customers to search, filter and select the best product to suit their needs."

"We introduced the IDW 'Bands of Excellence' program to honor the manufacturers that are providing exceptional value and marketing support to their trading partners. Since the program began in April, the marketing content in the IDW has more than tripled. We are excited for the new opportunities that will open for all companies involved in this effort," said Steve Sokolow, IDEA Chairman, and Chairman of the Board, Leviton.

The Industry Data Warehouse (IDW) is a Web based platform that contains supplier product, pricing, packaging and catalog information. This information is available in a standard format that allows distributors to easily gather supplier product data and is created in collaboration with supply partners, demand partners and service providers in the electrical supply chain. Subscribers can view Electri-Flex Company within the IDW by visiting idw.ideaservices.net/. To learn more about the Industry Data Warehouse, visit www.idea-esolutions.com/solutions-services/service/idw.

Electri-Flex Company, a leader in electrical conduit design and manufacture for nearly 60 years produces Liquatite®, the most diverse line of liquidtight flexible electrical conduit in the industry. The company offers custom design, engineering, quality assurance and testing capabilities. For more information on Electri-Flex Company, call (630) 529-2920 or (800) 323-6174; fax: (630) 529-0482; e-mail: mktg@electriflex.com; visit: www.electriflex.com; or write: 222 West Central Avenue, Roselle, IL, 60172-1994.

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