Ektron Revamps Partner Portal
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Aims to increase client references 20% by year-end
NASHUA, N.H., Sept. 9 - Ektron announced today a redesign of the Ektron Partner portal to support Ektron's established Partner management methodology for systems integrators, digital agencies, and technology, training and translation partners worldwide. The portal leverages the Ektron Marketing Optimization and Social Software Suites to obtain and evaluate data that will create more customized Partner solutions. Within the portal, Partners will have direct access to training resources and supplemental tools for project success, including links to accreditation exams, surveys, and webinars.
"Choosing qualified Partners to deploy effective web strategies that ensure our customers' brands are promoted in a protected, positive and integrated way is a core Ektron value. The new portal gives our Partners direct access to the information, tools, methodologies and technologies to help customers achieve business-critical success with Ektron," said Bill Rogers, founder and CEO of Ektron. "We are dedicated to our Partners and have built an infrastructure to ensure that every deployment is a success. We aim to increase our global account references a minimum of 20 percent by the end of 2010."
With solutions for a wide range of industries including healthcare, media and entertainment, financial services, manufacturing and non-profits, the portal will:
o Leverage the Ektron Marketing Optimization and Social Software suites to facilitate Partner Forums and analyze Partner priorities for continued program improvement.
o Enable Accredited Partners to access the latest solutions data sheets, collateral, and whitepapers for effective and efficient customer response.
o Give access to the most current social tools and technology features within the Ektron platform.
o Provide a path for new global consultants and Partners to support client projects in conjunction with the Ektron team.
o Make available monthly Partner webinar series on the first Thursday of every month at 11 am Eastern to accommodate EMEA regions. Webinars will be recorded and posted on the portal for ongoing global access.
"Partner feedback has played a significant role in the revamp of the Ektron Partner portal," said Savas Gunduz, Managing Partner, Solsbury Partner Group. "Ektron is listening and re-aligning with Partners to create an infrastructure that makes it easier to team with Ektron on customer engagements. The redesign of the site itself is based on continual Partner feedback that Ektron has acquired via the use of its own social technology to create bi-directional communication streams. Making it easier for Partners to work with Ektron ultimately will lead to tighter communication and collaboration in front of our mutual customers -- a better experience for and ultimately higher referenceability from the customer."
More information about the Ektron Partner Program may be found at www.ektron.com/partners/.
About Solsbury Partner Group
Solsbury Partner Group is a nationally managed alliance consulting firm and a leading advisor for technology centric alliance strategy and management. Solsbury selectively works with innovative technology industry clients across the globe to identify their highest-value teaming opportunities, and help them grow exponentially by leveraging strategic alliance programs to support their product and channel programs. Solsbury's strategic advantage comes from a group of Principals with a combined 40 years of industry alliance management experience from Accenture, PwC, HP, CA and a host of other successful technology partners. They have used this experience to create a formal set of methodologies Align & Drive to strategically define an Alliance program that aligns the goals of both the technology company and their Partner, and in turn drive revenue for both sides, and comprehensive solutions for the end clients that drive real business value.
About Ektron
Ektron Inc. has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron's software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Home Depot, Kodak, Microsoft, NASDAQ, Texas Children's Hospital and the University of Notre Dame. For more information, please visit www.ektron.com.
Source: Ektron Inc.
Contact:
Nancy Scott,
Ektron Inc.,
+1-603-589-5412,
Nancy.Scott@ektron.com
Web Site: www.ektron.com/
