Edmund Optics® Expands Global Presence into the Mediterranean


June 5, 2008, Barrington, N.J. Edmund Optics® announced today another expansion of its global sales presence with the opening of a new office in Rome, Italy, covering southern Europe and the Mediterranean. Allan Kreutzer, VP of Global Sales, commented, "If you want to sell product, you need to physically be there as a full-service provider, fluent in the local language."

Edmund Optics has hired Beate Sauter as the first Regional Sales Manager for the Southern Europe and Mediterranean territories. "We are excited to have Beate join our team of professionals," said Allan Kreutzer. "As the new sales manager in this area, Beate brings a rich experience of over 16 years in sales and marketing management, both in the optics and photonics industries. Her fluency in several languages will be an asset in continuing to provide excellent customer service."

Sauter will develop and manage all aspects of sales including customer relations, sales distribution, analysis and evaluation, trade shows, and customer outreach programs. Her career has included working for companies such as Toptica Photonics and Laser 2000. Sauter has been instrumental in helping other companies expand their international presence.

Edmund Optics also plans to open an additional sales office in France during 2008 to support their growing global customer base.

About EO:
Edmund Optics® (EO) is a leading producer of optics, imaging, and photonics technology. Supporting the R&D, electronics, semiconductor, pharmaceutical, biomedical, and military markets around the globe; EO products are used in a variety of applications ranging from DNA sequencing to retinal eye scanning to high-speed factory automation. EO's state of the art manufacturing capabilities combined with its global distribution network has earned it the position of the world's largest supplier of off-the-shelf optical components. Customers can purchase items by contacting EO at 1-800-363-1992, via the catalog, or via the website at www.edmundoptics.com.

Company Contact:
Marisa Edmund
Vice President, Marketing
Edmund Optics, Inc.
101 East Gloucester Pike
Barrington, NJ 08007 U.S.A.
Phone: 1-800-363-1992
Fax: 1-856-573-6295
email: medmund@edmundoptics.com

Editorial Contact:
James Liolin
Lion Advertising
550 Mamaroneck Avenue
Harrison, NY 10528
Phone: 914-670-0138
Fax: 914-670-0596
email: jliolin@lionadv.com

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