Dow Corning Introduces Silicone Design Opportunities at Materials at WSA Expo and Conference


Date: February 6, 2008

MIDLAND, MICHIGAN, USA: Dow Corning, a global producer of silicon-based performance-enhancing materials, will exhibit novel design solutions for the footwear industry at the Materials at WSA Expo and Conference in Las Vegas, February 19-21.

Located at booth M531, Dow Corning will showcase the unique footwear design possibilities of silicone with innovative technologies, such as the unprecedented combination of defense and comfort in impact-protection textiles and the attractive, long-lasting performance of textile printing inks.

"We recognize the importance of collaboration among designers, material providers and end-users to create cutting edge products for the future," said Chip Reeves, director of Design Programs at Dow Corning. "We are rethinking the way we provide samples and information to designers, and learning how to effectively present material possibilities to the design community."

Dow Corning offers a comprehensive selection of proven silicon-based performance enhancers and process aids for textiles and is breaking new ground in the realm of eco innovation. In addition to materials, the company provides supportive services and solutions tailored to the specific business and sustainability needs of the global textiles industry. For more information about Dow Corning's many textiles innovations, visit http://www.dowcorning.com/textiles.

At the Materials at WSA Expo and Conference, suppliers will launch new materials, debut new processes and technologies, and unveil new manufacturing capabilities to design, development and sourcing professionals from global brands and retailers. The Materials Expo will be February 19-21 in Las Vegas, Nevada. For more information, go to www.materialsatwsa.com.

For editorial assistance, contact Nancy Collins, AGP & Associates,
(989) 839-5800, collins@agp-inc.com.

About Dow Corning

Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services, Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.

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