Dia-Nielsen Records New Sales with Launch of Online Catalog
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New Technology from ThomasNet Helps Marking Instrument Provider to Improve Customer Service
Moorestown, NJ- August 4, 2009- Dia-Nielsen of Moorestown, NJ, a provider of marking systems for industrial recording instruments such as Partlow, Honeywell, and Yokogawa, has launched a new online catalog from ThomasNet to improve customer service and help visitors easily find and purchase replacement parts.
Dia-Nielsen designs and manufactures the largest variety of marking systems for industrial recorders in the world. Its instruments are used in an array of industries and are often found in wastewater treatment plants, food processing, and gas applications. The company also serves as distributor for a complete line of charts that support the vast population of recorders in the marketplace. In addition, the company has parts for discontinued recorders and is one of the few remaining manufacturers to offer a complete line of plotter products.
Dia-Nielsen's full portfolio of supplies and replacement parts are organized in its new online catalog from ThomasNet to replicate the different ways buyers of marking systems pre-qualify potential suppliers. Customer service often begins even before a prospect views their site. For instance, when the customer performs a part number and/or recorder model number search on a search engine, Dia-Nielsen appears at the top of the results list, greatly improving the likelihood that the customer will visit their site first.
Once at the Dia-Nielsen website the new online catalog takes into account the different ways customers may look for replacement parts: manufacturer, part number, recorder model, keyword, etc., thus delaying the need for a live conversation with a salesperson until they have already been qualified as a potential supplier. When the call does need to be placed the customer is already prepared to purchase.
"Our new online catalog anticipates what our customer's needs may be, expediting the sales process and minimizing the time needed to place an order," said Anthony DeSante of Dia-Nielsen. "It has allowed us to deliver a new, improved level of customer service, in turn, helping us to deliver more product."
For Dia-Nielsen's catalog, please visit www.dianielsen.com.
About Dia-Nielsen
Since 1955, Dia-Nielsen has designed and manufactured the largest variety of marking systems for industrial recorders around the world. As a global leader of pens, we are equally committed to offer a complete line of charts in an effort to support the vast population of recorders in the marketplace, and to continue to provide supplies for discontinued recorders. Dia-Nielsen is one of the few remaining manufacturers that offers a complete line of plotter products.
Our range of products is growing and expanding to include all types of charts, so we can continually meet the demands of our customers. Our experience and expertise in the paper manufacturing industry allows us to offer a complete line of roll, z-fold, circular and custom charts available in thermal, ink writing and pressure sensitive papers.
About ThomasNetSM
ThomasNet (www.ThomasNet.com) is the leading online destination connecting industrial sellers and buyers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 67,000 product and service categories.
ThomasNet offers proprietary web-based technology to help industrial businesses increase sales, expand into new markets and improve efficiencies-ultimately succeeding in today's online environment. The company has more than a century of experience in the industrial market, and conducts ongoing research on buyers' and sellers' needs. ThomasNet has helped thousands of clients improve their sites with its Navigator Platform-which includes online catalogs, CAD drawings, e-commerce capabilities, content syndication, tracking/analytics, and more.
