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DataDirect Networks Inc. - Chatsworth, CA

Original Press Release

Deluxe Entertainment Selects DataDirect Networks to Accelerate High Resolution Workloads, Solve Business Continuity and Digital Collaboration Challenges

Press release date: April 7, 2014

Deluxe Deploys DDN WOS Object Storage for its Post Production Workflow to Enable Highly Available, Massively Scalable and Cost-Effective Active Archive Platform

LAS VEGAS - 2014 NAB Show, Booth #SL8016

-- Deluxe Creative Services has deployed DataDirect Networks (DDN) WOS
object storage to address the massive storage and seamless sharing of
digital content requirements critical to the filmmaking process,
anywhere in the world.
-- Faced with exponential data growth and a need to better manage the
delivery demands of its feature-film workload, Deluxe sought an improved
storage architecture that would relieve pressure on its expensive
tier-one SAN, reduce reliance on LTO tape, and scale more easily across
its global footprint.
-- Following a full and competitive evaluation, Deluxe Creative Services
met this challenge by deploying DDN™ WOS global object storage that
ensures the maximum performance and data availability needed to meet
fast turnarounds and rigorous project demands of the post-production and
actively accessed archive workflow from around the globe.
-- Deluxe Creative Services, through its respective Company 3, EFILM,
Method Studios, and Beast brands, has played an important role in many
acclaimed films, including the 2014 Oscar winner for Best Picture, "12
Years a Slave," and other box-office hits, such as "Captain Phillips,"
"Wolverine" and "Rush."
-- A multi-site post-production house with offices in Los Angeles, New
York, London, Atlanta, Chicago, Detroit, Vancouver and various other
sites, Deluxe Creative Services operates a 24x7 business with remote
teams working together to address all aspects of post-production.
Ensuring fast turnaround of digital content by automating workflows
throughout the post-production lifecycle is key to delivering content
whenever and wherever it's needed.
-- With one of the largest pools of colorists and visual effects
specialists in the industry, Deluxe feature films produce 300-500 TBs of
raw camera masters with up to 50 MBs per frame, depending on format -
image, color and sound - all of which doubles in size with 3D shows,
increasing frame rates and ultra high-definition resolution.
-- To meet these rigorous environment demands, DDN delivers an integrated
active archive solution for migrating, preserving and accessing billions
of files containing rich media content in partnership with ASG Software
Solutions, using WOS object storage with ObjectAssure™ erasure coding
and ASG-Digital Archiving (ADA). Deluxe benefits from this solution
with improved uptime and data availability but with significantly less
overhead cost than traditional disk storage platforms.

Tweet this: Deluxe deploys @DDN_limitless WOS for active archive of post-production workflow #WOSdoesit

DDN's 'Pure' Object Architecture Optimized for Geographically Distributed Workforce

-- The fully integrated DDN and ASG solution is based on ADA, a High
Performance File Archiving Software solution for large data volumes, and
WOS distributed object-based storage technology. The WOS-ADA solution
leverages ADA archiving and data movement capabilities in conjunction
with the WOS high-scale storage capabilities, high performance
read/write abilities, efficient disk utilization and geographic
-- Upon rethinking its storage architecture, Deluxe is implementing eight
WOS nodes with a total of 720 TBs of storage and an ADA archiving
platform powered by four data movers; the company expects to scale
beyond six petabytes in order to keep pace with ongoing expansion and
project demands.
-- To deliver storage performance that rivals Deluxe's SAN yet scales
globally, DDN architected the WOS solution without an underlying file
system. This architecture enables Deluxe Creative Services to achieve
performance that matches its tier-one storage yet expands easily across
its geographically distributed environment to meet the needs of its
remote teams.
-- As WOS nodes are deployed around the globe, a boost in productivity is
being experienced at each location because finding content now is much
easier and requires less effort.
-- An additional benefit of WOS is increased data reliability as the
platform offers a choice of data protection capabilities through
ObjectAssure™, which provides local, replicated and globally
distributed erasure coding to safeguard data with very high durability
and availability at multiple locations. Since Deluxe teams need to
quickly access content and turn content rapidly, having a disaster
recovery copy that they can replicate selectively gives the company an
active DR site for an extra level of protection and higher workflow

Supporting Quotes

Phil Mendelson, CTO of Deluxe Creative Services

-- "DDN and ASG offer the best technology in their respective fields, so
we're confident our integrated solution will represent the best-of-breed
in active archiving and fast data movement. As we roll out the
deployment, we'll bring all the elements together in a cohesive
-- "We're getting great throughput on our WOS platform. Bandwidth rivals
what we get on a tier-one SAN but at a much lower total cost of
-- "We're under a lot of pressure to turn materials around rapidly, so we
need maximum uptime and data availability. WOS provides a disaster
recovery copy that we can replicate selectively, giving us an active DR
site for an extra level of protection."
-- We're always expanding, so we expect to see WOS grow to 6 PBS pretty
quickly. DDN is helping us build a model that is as effective as SAN
storage but far more economical and scalable--I believe object storage
is the future of network storage."

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About Deluxe

Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services for film, video and online content, from capture to consumption.

Since 1915, Deluxe has been the trusted partner for the world's most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies.

With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit

About DataDirect Networks

DataDirect Networks (DDN) is the world leader in massively scalable storage. Our data storage and processing solutions and professional services enable content-rich and high growth IT environments to achieve the highest levels of systems scalability, efficiency and simplicity. DDN enables enterprises to extract value and deliver business results from their information. Our customers include the world's leading online content and social networking providers, high performance cloud and grid computing, life sciences, media production, and security and intelligence organizations. Deployed in thousands of mission critical environments worldwide, DDN's solutions have been designed, engineered and proven in the world's most scalable data centers to ensure competitive business advantage for today's information powered enterprise. For more information, go to or call 1-800-837-2298.

2014 All rights reserved. DDN and WOS are trademarks owned by DataDirect Networks. All other trademarks are the property of their respective owners.

DDN Media Contact:
Dani Kenison
Sr. Director, Global Corporate Communications
Work: 408-990-2658

DataDirect Networks (DDN)

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