DataLase Appoints New Project Leader for Product Marking Solution


(August 14, 2006) - DataLase (formerly Sherwood Technology), the color change company, announces the appointment of Robert Sayer as new Project Leader for the company's innovative 'on product' edible marking solution directly onto foodstuffs - DataLase® FOODMARK(TM). As Project Leader, Robert Sayer has been recruited to commercialize the DataLase® FOODMARK(TM) product which is due to launch in 2007.

Robert brings to DataLase a wealth of experience from project management and research, having worked previously as Advanced Technologist for leading European Technology Centre, Pilkington plc, and prior to this as a Postdoctoral Research Associate at the University of Birmingham. Within these posts Robert has acquired exceptional laboratory, management and computing skills. Robert has a PhD and a B.Sc. degree in Chemistry from The University of York and a Master of Research Degree from the University of Reading.

Robert will be charged with providing technical support to both the sales team and customers. Robert will be responsible for scientific and process development, preparation of customer samples, and assistance on customer trials that will be essential to the commercialization of the product. DataLase® FOODMARK(TM) will offer a patented 'on-product' marking solution for imaging data such as 'product look up' codes, best before dates and country of origin directly onto foodstuffs.

Robert is an accomplished individual in data presentation and dissemination, demonstrated by the publication of numerous critical reviews, results and new analytical techniques in international journals. He is an extremely capable leader who excels in his considerable research skills, with proven success in his contribution to the development of a new laser based analytical technique for the physical and chemical characterization of atmospheric aerosol particles.

Steve Kelly, CEO at DataLase comments: "At DataLase we are confident that Robert's extensive experience coupled with his excellent management skills and experience in project coordination will ensure that DataLase® FOODMARK(TM) will be brought to the forefront of the commercial market with its launch in 2007."

For further information about the DataLase® FOODMARK(TM) product solution, please visit www.Datalase.com or email info@datalase.com.

Head Office:
DataLase,
Unit 3,
Wheldon Road,
Widnes,
Cheshire WA8 8FW

US Office:
DataLase Inc.,
30 Technology Parkway South,
Suite 300, Norcross, GA 30092

For further press information please contact:
Laura Browne,
The Scott Partnership, The Old Barn,
Holly House Estate,
Cranage, Middlewich,
Cheshire CW10 9LT,
United Kingdom
Tel: + 44 1606 837787
Fax: +44 1606 837757
mail to:pr@scottmail.co.uk

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