Crown Equipment Opens Company-Owned Branch in Italy
NEW BREMEN, Ohio –Â Crown Equipment, one of the world’s largest material handling companies, today announced that it has established its own direct sales and service operation in Milan, Italy. This follows the highly successful opening of Crown’s sales and service operations in Spain (2011) and Austria (2012).
Crown Lift Trucks, which is Crown Equipment’s retail operation, will take over the business activities of its current distributor, AMIS. Current AMIS employees will become Crown employees.
“The Crown name is well established in Italy,” said Piero Lombardi, formerly of AMIS and now general manager of Crown Lift Trucks in Italy. “This integration into Crown’s global network, combined with our knowledge of the Italian market, will allow us to respond even better to the needs of our customers.”
Many of the Crown products offered in Italy are built at Crown’s manufacturing facility in Germany, and Crown’s new Italian service organization will be supported by overnight parts deliveries from Crown’s European Parts Center in Munich. This has proven to be a successful method of serving Crown customers in other European countries.
“With a direct presence in Italy, combined with a wide range of material handling solutions, the new Crown Lift Trucks sales and service facilities will strengthen our position with valued local customers throughout Italy,” said Richard de Graaf, director dealer operations EMEA, Crown Equipment. “This facility offers a large fleet of rental forklifts and a full range of long-term rental and maintenance options. In addition, it is fully equipped to respond to all of Crown’s international customers with operations in Italy.”
About Crown Equipment Corporation
Crown Equipment is one of the world’s largest material handling companies. Crown’s award-winning line of forklifts maintains a reputation for advanced product design, engineering and technology, and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown seeks to provide customers with forward thinking and innovative products designed to improve performance and lower operating costs. Headquartered in New Bremen, Ohio, with regional headquarters in Australia, China, Germany and Singapore, Crown operates a global service and distribution network. Additional information about Crown’s ideas for helping its customers advance the productivity of their operations and accomplish more can be found at crown.com.
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