Cattron General Manager Assumes Sales & Marketing Responsibility for South America
Sao Paulo, Brazil (April 13, 2007) - Cattron Group International, a leading global manufacturer of remote control products and professional services for the industrial, mining, commercial mobile and railroad markets, announced today that Laércio Neves, General Manager of Cattron-Theimeg Americas Ltda., will assume responsibility for managing South American Marketing and Sales. Neves's expanded duties include responsibility for all South American Marketing and Sales efforts through existing and new Distributors and Manufacturer's Representatives.
Cattron officials indicated that the move is intended to take advantage of their SãoSao Paulo, Brazil - based operation and its proximity to other South American markets along with its cultural and language similarities. "We are very pleased Laercio will be managing all of our South American Marketing and Sales activities", states Jim Robertson, Cattron Group International's Senior Vice President; Marketing and Sales-Industrial. "Laercio's experience with our organization, languages skills, background in electronics, maintenance management, marketing and sales makes him uniquely suited for such a responsible and challenging position."
"I am very optimistic about this new responsibility," states Neves. "I believe that I will able to help our Distributors in South America increase our market share and support our products better. The key factors will be language, Latin culture, geographic proximity, and shared experiences."
Neves, born and educated in Brazil, has Degrees in Electronic Engineering and Maintenance Management. He has been with Cattron since 2003 and is fluent in Portuguese, English and Spanish.
Celebrating over 60 years of radio frequency (RF) and industrial remote control experience, Cattron Group companies have a total installed base of over 125,000 remote control systems throughout the world. Its products are suitable for all industries including railroads, construction, shipyards, mining, aerospace, steel, military, agriculture, shipping, material handling, utility vehicles and many more.
The Cattron Group International subsidiary companies have operations in the USA, Canada, UK, South Africa, Brazil and Europe, and are supported by an extensive sales and distribution network throughout North and South America, Europe, Asia, Africa and Australia. World Headquarters are located at 58 West Shenango St., Sharpsville, PA, 16150, USA. More information on the company and its products is available by calling +1 (724) 962-3571 or on the Internet at www.cattrongroup.com .
