Brady Releases Case Study on Element Case's Implementation of a Product Authentication Labeling System
Study highlights how a customized labeling system helped combat counterfeiting challenges
MILWAUKEE, Wis. — Brady (NYSE:BRC), a global leader in industrial and safety printing systems and solutions, today announced that its brand protection business released a case study that highlights how Element Case implemented a product authentication labeling system in response to counterfeiting.
Element Case is a premier boutique manufacturer of luxury accessories for smart phones, tablets and wearables that faced increasing levels of counterfeiting from international markets. Along with implementing internal strategies against counterfeiting, the company sought out a product authentication partner.
“This case study highlights the impact counterfeiting was having on Element Case and how our solution aligned with their needs and expectations,” says Dennis Polinski, global product manager, brand protection solutions for Brady. “We were able to provide our established industry expertise and a customized labeling system to address their unique requirements.”
Along with complex labels that contain a number of overt and covert security features, Brady’s solution integrates HP’s Global Product Authentication Service (GPAS) that allows consumers and supply chain partners to instantly scan and verify the authenticity of products. In addition to security, this feature also provides supply chain tracking visibility and real-time analytics.
Download the case study to learn more about the product authentication solution Element Case implemented and the results the company has seen so far.
For More Information
To learn more about Brady’s brand protection solutions, visit www.BradyBrandProtection.com. For Brady’s complete product offering, visit BradyID.com.
About Brady Corporation:
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, education, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of August 1, 2014, employed approximately 6,400 people in its worldwide businesses. Brady’s fiscal 2014 sales were approximately $1.23 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at bradycorp.com.
