Boise® Launches Reinvented Imaging Papers Lines
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Launch Speaks to the Power of Customer-Driven, Results-Focused Boise Brands
BENSENVILLE, Ill., Sept. 24 / / -- Boise Paper today announced a complete rebranding launch for four of its primary lines of paper. This aggressive and strategic rebranding effort creates distinct market-driven personalities for each of the different lines, positioning Boise Paper as a true leader in the premium and specialty papers market. These distinct brand personalities are driven by a combination of new packaging, a sharp focus on new customer demographics and in some cases, an expanded and enhanced paper offering.
The four lines that Boise will be rolling out with new branding include: Boise(R) ASPEN(TM), Boise's premium line of recycled papers that work for you and the environment; Boise(R) FIREWORX(TM), a category-changing, vibrant color line that offers Paper With Pop(TM); Boise(R) HD:P(TM) High-Definition Paper for high-end digital color printing needs; and Boise(R) X-9(TM), the tested, proven, top-selling multi-use paper formulated for premium performance in printers, copiers and fax machines.
"Boise Paper is committed to being a leader in premium and specialty papers," said Vince Phelan, marketing director, Boise Paper. "This broad rebranding effort is a great example of how Boise Paper continues to deliver "Beyond What's Expected(TM)" to our current and prospective customers. We are making bold changes to deliver bold results that add value to our customers and invite new customers to be a part of our Boise brands. These new brands are the fruits of hours of research and trials to better connect our product offering to our customers current and future paper needs."
The rebranding launch for each line of paper will occur through the end of 2007 and into the first quarter of 2008. Below are brief overviews of how each individual paper line will be rebranded:
Boise(R) ASPEN(TM) -- This is Boise's best-in-class line of premium recycled papers that further reinforce Boise's standing as the leading manufacturer of recycled papers. Offering an impressive breadth of line, Boise ASPEN papers provide customers with high brightness and performance that customers expect from non-recycled sheets and support any company's green initiative. Boise ASPEN offerings will now include Boise ASPEN 30, Boise ASPEN 50, Boise ASPEN 100 Multi-use, Boise ASPEN Laser (Presentation Laser 30%), Boise ASPEN Color Copy, Boise ASPEN Offset & Sheet Grades, and Boise ASPEN Forms & Envelope grades. As part of the rebranding efforts for Boise ASPEN, Boise will introduce new packaging, further reinforcing the recycling and environmental elements of the paper.
Boise(R) FIREWORX(TM) -- This is Boise's brand new line of color papers. Under the Boise FIREWORX line, Boise offers customers with 27 distinct and vibrant color offerings, great for all printing needs. Bringing fun and function together, Boise FIREWORX is a lifestyle colored paper that adds vibrancy to creative projects and attention-getting communications at home and in the workplace. From Bottle Rocket Blue(TM) to Firecracker Fuchsia(TM), Boise FIREWORX is truly a Paper With Pop(TM).
Boise(R) HD:P(TM) -- This is Boise's new family of high-definition digital papers that is ideal for delivering professional-looking, colorful print projects. Providing smooth texture, crisp edges and vibrant colors, Boise HD:P papers take digitally printed documents to the next level. The entire line of Boise HD:P High-Definition Paper is laser and/or inkjet guaranteed, acid-free and carries a GE brightness rating ranging from 92-98 in a wide variety of weights and sizes to meet today's digital printing needs. The lineup includes Boise HD:P Everyday Laser, Boise HD:P Premier Print, Boise HD:P Presentation Laser & Cover, Boise HD:P Color Copy & Cover and Boise HD:P Glossy Color Laser & Cover.
Boise(R) X-9(TM) -- This is Boise's #1 selling multi-purpose paper. Used by businesses of all types and sizes for their everyday imaging needs, Boise X-9 delivers consistent results for a myriad of printing and copying equipment. Boise X-9 offers excellent run-ability that is third-party tested, and is a great option for high-output business needs. Boise X-9 now features a fresh new look that is familiar to the loyal user, yet conveys a more energetic feel with easy-to-view product information for those new to the brand.
For more information on Boise's innovative brand transformation, logon to http://bc.com/newlook/.
About Boise Cascade
Boise, headquartered in Boise, Idaho, manufactures engineered wood products, plywood, lumber, and particleboard and distributes a broad line of building materials, including wood products manufactured by the company. Boise also manufactures a wide range of specialty and premium products, including imaging papers for the office and home and papers for pressure-sensitive applications, as well as printing and converting papers, containerboard and corrugated boxes, newsprint, and market pulp. Visit Boise's website at www.bc.com/.
Source: Boise Paper
CONTACT: Lisa Vail of Boise Paper, +1-630-227-3433
Web site: http://www.boisepaper.com/
http://www.bc.com/
