austriamicrosystems and HiWave Inc. Announce the HW-RFR900T a Low Cost, High Performance, Globally Compliant UHF RFID Reader Module
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The austriamicrosystems AS3991 Simply Gen 2 reader IC enabled HiWave Inc. to realise their goal of starting a new market in the UHF RFID arena with WW operable module
Unterpremstaetten, Austria and South Korea (July 16, 2009) - austriamicrosystems (SIX: AMS), a leading global designer and manufacturer of high performance analog ICs for automotive, communication, industrial and medical applications and HiWave Inc., a market leader in the development of WCDMA transceivers today announce the release of the HW-RFR900T UHF RFID Reader Module equipped with austriamicrosystems "Simply Gen 2" UHF RFID technology. HiWave leveraged this to develop a competitive, world wide shippable solution in a timeframe they could not achieve with any other solution. The competitive price point means that reader costs are no longer the barrier to implementation or Gen 2 market development.
"Why did we choose austriamicrosystems? They have been operating for over 27 years and continue to hold a strong financial position during this recessionary market. Having such a broad portfolio of products and servicing several industries, means that austriamicrosystems had to be the silicon partner of choice in challenging times," HaeWoon Lee CEO of HiWave commented. "We are committed to be in this business for years to come and we believe austriamicrosystems are the only sure bet moving forward."
The range of Simply Gen 2 UHF RFID Reader IC's are revolutionising the way companies are utilising UHF RFID. The relative simplicity of the Simply Gen 2 Reader ICs means that potential users no longer need to be RFID experts to be implementers. The AS3991 Simply Gen 2 UHF Reader IC not only enables a new breed of user, but allows users to focus their efforts on building their own IP around what is important for their end customers.
"Producing a RFID IC, like the AS3991 where we kept it simple without compromising performance or versatility, meant drawing on over 15 years of UHF RFID silicon design experience" Kambiz Dawoodi General Manager for Standard Linear/Wireless & Communication at austriamicrosystems said. "That's the reason why this is the industry's most popular UHF Reader IC, with the largest customer base."
The AS3991 is available in QFN64 9x9 package. For more detailed information on the range of UHF RFID reader IC's from austriamicrosystems please visit http://www.austriamicrosystems.com/RFID_products/AS3991/UHF_RFID_GEN_2
About austriamicrosystems
austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining more than 27 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading customized and standard analog products. Operating worldwide with more than 1,000 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces and mobile infotainment in its markets Communications, Industry & Medical and Automotive, complemented by its Full Service Foundry activities. austriamicrosystems is listed on the SIX Swiss Exchange in Zurich (ticker symbol: AMS).
About HiWave Inc.
Based in South Korea HiWave has over 13 years of RF and RFID experience. HiWave is an approved design and manufacturing vendor for major South Korean Telecom operators and the ROK Air Force. HiWave Inc. was founded in 1997 by their CEO Haewoon Lee, a veteran in various fields of electronics engineering in South Korea. HiWave Inc. is a market leader in the development of WCDMA transceivers, 5.8 Ghz/ ITS transceivers, air force radar components and cellular repeaters in Korean market. HiWave are utilising their advanced mass production competences to provide high value solutions at relatively low cost.
