Attunity to Host Webinar on Optimizing Business Intelligence (BI) and Master Data Management (MDM)


Thought-leadership event will discuss uses for real-time data integration and feature leading IDC analyst Carl Olofson

BURLINGTON, Mass., April 27, 2011 - Attunity Ltd. (OTC BB: ATTUF), a leading provider of real-time data integration and event capture software, announced today that it will host a free webinar entitled, "Optimizing BI and MDM Using Real-Time Data", on Thursday, May 5, 2011, from 1:00 PM - 2:00 PM Eastern Time. The informational webinar will feature industry analyst and data management expert Carl Olofson of IDC.

"BI often depends on right-time MDM, and IDC research shows that end-user satisfaction with business intelligence (BI) solutions is high with right-time information availability," says Mr. Olofson, Research Vice President, Application Development and Deployment at IDC. "I will address this topic in the webinar and explain why teams charged with data management, integration, and quality processes need to make this right-time data challenge a top IT priority. The session will also include an overview of real-time data integration trends and market drivers, best practices, and review technologies that can enable real-time MDM and BI efficiently and with low cost."

This informative webinar will also include:

o Making right-time data available in support of MDM and the next phase of
BI

o How to choose a low-latency data integration solution

o Benefits of using log-based change data capture (CDC) technology

o Plus, many more interesting MDM and BI insights, derived from exclusive
IDC research

Olofson further explains, "Underlying both MDM and BI technologies is the need to keep data current and available in an environment where change is the norm. Organizations need to understand how to implement a solution that enables data to be updated as it changes, not on a fixed schedule, to reduce overhead and ensure information currency."

For more information and to register for the webinar, click HERE. The event will also be recorded and available for on-demand viewing post-presentation at www.attunity.com/webinars.

About the Presenter:

Carl Olofson isResearch VP, Application Development and Deployment, IDC. He focuses on research and analysis for IDC's Information Management and Data Integration Software service. Mr. Olofson specializes in the information and data management (IDM) markets, database management systems (DBMS) markets, data movement and replication software, data management software, metadata management software, and vendors of related tools and software systems.

About Attunity

Attunity is a leading provider of real-time data integration and event capture software. Our offering include software solutions such asAttunity Stream®, a real-time and change-data-capture (CDC) software, our Operational Data Replication(ODR) solution andAttunity Connect®, our real-time connectivity software. Using Attunity's software solutions, our customers enjoy dramatic business benefits by enabling real time access to information where and when needed, across the maze of heterogeneous systems making up today's IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit www.attunity.com and join our community on Twitter, Facebook and LinkedIn.

Press contact: Itamar Ankorion, Director of Marketing and Business Development, Attunityitamar.ankorion@attunity.com Tel. 781-730-4071

SOURCE Attunity Ltd

Web Site: www.attunity.com

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