Atlantic Equipment Engineers (AEE), a division of Micron Metals Unveils New Website to Serve as Primary Sales Channel
New online strategy with ThomasNet Web Solutions Helps AEE gain competitive edge and grow sales
Bergenfield, NJ - June 3, 2010 - Atlantic Equipment Engineers (AEE), a division of Micron Metals, a manufacturer and distributor of high purity metals, metal powders and compounds, recently launched a new and improved website which now serves as the company's key sales channel.
AEE is a second-generation, family-owned business headquartered in New Jersey, and is backed by nearly 50 years of industry expertise.
The cornerstone of Micron's new web strategy is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide buyers with all of the tools and functionality they need to make intelligent decisions online. Historically, Micron would use a combination of printed catalogs and data sheets to store and share detailed product information. Now, it's all available online at the company's website.
Micron's new website features:
o An interactive, searchable database of over 400 metal powders, compounds, pigments, coatings and more. Visitors can search by keyword, as well as attribute-based parametric search to find the exact products they need.
o Complete library of mill specs, product analysis, MSDS sheets, conversion tables, charts and other detailed information needed to make the right choice.
o Request for Quotation (RFQ) forms help service prospects faster, and provide Micron Metals with an additional online tool to collect more details about the needs of its prospects.
o Ability for buyers and visitors to upload files, share information and request additional information.
o A complete set of back end tools that AEE can use to manage changes of all their detailed product information.
"Our new web strategy is a reflection of how the market has changed - with buyers demanding detailed product information online, in one easy-to-search place," said Micron Metals' GM Alan Kessler. "We're already seeing a return on investment with increased page views and excellent exposure in search engine results," he added.
You can visit Micron Metals' new online capabilities at www.micronmetals.com.
About Micron Metals
Atlantic Equipment Engineers, A Division of Micron Metals, Inc. was first founded in 1963 as a materials engineering company to support R&D efforts of companies involved with the space program along with high-tech companies requiring unique high purity materials. In 1969, AEE became a Division of MICRON METALS, INC., and continues to be a highly regarded source for the high quality, high purity metals, metal powders, compounds and fabricated forms. In 2001, AEE was certified to ISO 9002, and is currently certified by DNV to the 9001:2008 Standard. The company is family-owned and operated with its headquarters in New Jersey.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.®
ThomasNet Web Solutions is part of Thomas Industrial Network, Inc. which includes ThomasNet.com®, ThomasNet NewsTM, and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.
