ASTM seeks presentations for Disputed Issues in Sensory Evaluation.
Press Release Summary:
December 20, 2010 - Scheduled for April 14, 2011, Myth Busting: Disputed Issued in Sensory Evaluation seminar will be held in conjunction with April 10-15 standards development meetings. Seminar will focus on variety of myths, including: sip tests are not predictive of larger consumption tests; older consumers cannot discriminate differences; flavor and texture are independent; discrimination testing should be conducted with naive consumers; and replications in analytical sensory tests are unimportant.
Original Press Release
Presentations Welcome for ASTM International Seminar on Disputed Issues in Sensory Evaluation
Press release date: December 15, 2010
-Older consumers (>65 years) cannot discriminate differences.
-Flavor and texture are independent - change one and you need not measure the other.
-Discrimination testing should be conducted with naïve consumers.
-Replications in analytical sensory tests are unimportant.
-Sensory ratings are absolute.
-Affective testing with employees is misleading.
-Unbranded testing with consumers is meaningless.
-Sorting tasks can be used to replace descriptive analysis.
-The lack of sensitivity in triangle and duo-trio tests is due to the fact that no attribute is specified. Interested participants must submit abstracts by Jan. 31, 2011. Presentations and abstracts must be supported with data prior to submission. All abstracts will be reviewed by the seminar committee and the top two or three topics will be selected. The format will be point/counterpoint followed by a debate/discussion open to attendees, so pairs of applicants might want to consider submission of the "point/counterpoint" abstracts. For more information on the seminar, visit www.astm.org/e18sem0411.htm. Additional technical information is available from seminar co-chairmen Donya Germain, ACCE, Mississauga, Ontario, Canada (phone: 905-828-0493; firstname.lastname@example.org); John Ennis, The Institute for Perception, Midlothian, Va. (phone: 804-675-2980; email@example.com); and Rebecca Bleibaum, Tragon Corp., Redwood Shores, Calif. (phone: 650-412-2100; firstname.lastname@example.org). ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions. ASTM Staff Contact: Hannah Sparks, Phone: 610-832-9677; email@example.com www.astm.org