ASC Members Report shows progress on delivering value.
Press Release Summary:
ASC 2013 Member Value Survey illustrates progress made in delivering value across programs and services. Benchmarked against 2010 survey, 5 of 6 categories show significant growth; networking remains at top despite dropping 3.3%. Other questions addressed effectiveness in providing education programs, disseminating useful information, facilitating/advancing science and technology, offering business development opportunities, and representing industry in government.
Original Press Release:
ASC Members Report Significant Progress Made on Delivering Value from 2010 to 2013
Five of Six Value Drivers Rate Higher; Retention Value Becomes Balanced
Bethesda, MD – The Adhesive and Sealant Council’s (ASC) 2013 Member Value Survey illustrates significant progress has been made in delivering value across the Council’s programs and services.
The ASC Member Value Survey, first conducted in March of 2010, asks a series of questions about how effective the Council is in delivering value via programs and services, as well as the primary reasons the company retains its membership. The 2013 survey benchmarks against the 2010 survey and clearly illustrates growth, with five of the six rating categories showing significant growth. The top rated value driver—networking— remains at the top, despite dropping slightly by -3.3% points.
Members were asked, ‘Overall, how effectively does ASC…
Rating Area | 2013 Rating | 2010 Rating | Change |
...provide education programs that are useful to you and your company? | 74.1% | 53.3% | +20.8 |
....disseminate data, statistics, and information useful to you and your company? | 52.8% | 44.5% | +8.3 |
...facilitate/advance science and technology for the industry? | 52.8% | 26.6% | +26.6 |
...offer useful business development opportunities to you and your company? | 38.9% | 27.2% | +11.7 |
...represent the industry in government and regulatory affaris? | 66.7% | 57.8% | +8.9 |
...offer networking and relationship benefits useful to your company? | 79% | 82.3% | -3.3 |
Survey Note: The responses illustrated in the chart indicate the percentage of members that reported ASC was either “very effective” or “effective” when it comes to a specific value driver.
“The ASC Member Value Survey shows that significant progress has been made in adding value to the Council’s member companies over the past three years,” says Matthew E. Croson, President of ASC. “We believe the program investments in education via the Training Academy, the shift in Convention programming with a focus on Advanced Technology, as well as the revamp of the Council’s GR efforts are having a positive impact within the membership.”
The 2013 Member Value Survey also asked what the retention drivers are for ASC companies.
The survey asked “My Company maintains its membership in ASC…”
Rating Area | 2013 | 2010 |
…to gain access to specific programs and services that directly benefit my company. | 85.2% | 77.8% |
….to help ensure that the industry is strengthened, as a whole, by ASC representation in public policy arenas, with the media and the public. | 94.4% | 79.9% |
…for networking and relationship building opportunities. | 94.4% | 97.7% |
…to keep me and my team educated on the latest trends and issues impacting the industry. | 96.2% | Not asked |
“The responses indicate that in 2010, the Council had a single value driver: networking. By 2013, members report three different value drivers are equal ly important to maintaining their membership, making their retention reasoning more balanced and stable,” adds Croson. “In the association world, we often think of this in terms of a table. In 2010, we had a bit of a wobbly table with only one leg standing really strong. Now, we have at least three.”
The ASC Member Value Survey was distributed to 113 member companies; ASC received 60 responses (a 52% response rate).
“The goal now is to continue to make progress by relentlessly focusing on adding value to ASC membership via new programming and additional services,” adds Croson. “Our Board of Directors, Executive Committee and Membership Committee are asking the following question—How can we add more valueand focus on areas where we have scored low as we strive to support the industry.”
The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 124 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end users.
For more information about ASC, visit www.ascouncil.org.
