AMT makes organizational changes to focus on member needs.
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Press Release Summary:
AMT has consolidated all communications functions under Peter Eelman, VP - Exhibitions and Communications. New member recruitment will be overseen by Patrick McGibbon and member retention initiatives will be developed/directed by Jeffery Traver. Resources created for IMTS will be utilized as communication tools to help Association and engage membership, according to Eelman. Other areas of focus address updating website, using social networking, and identifing communication methods that meet member needs.
Original Press Release:
AMT - The Association for Manufacturing Technology Announces Organizational Changes Targeted at Better Meeting Member Needs
McLean, VA . . . AMT - The Association For Manufacturing Technology announces organizational changes targeted at better meeting member needs. Effective immediately, all communications functions will be consolidated under Vice President - Exhibitions and Communications Peter Eelman. New member recruitment will be overseen by Patrick McGibbon, Vice President - Strategic Information and Research (SIR) and member retention initiatives will be developed and directed by Jeffery Traver, Vice President - Business Development.
"Our focus for IMTS - The International Manufacturing Technology Show, has led us on a path to create and implement first class communications," said Eelman. "Our plan is to utilize several of those resources and use them to bring forward communication tools that will work for the Association overall and better engage our membership. We will improve direct communication between AMT and all levels of staff at our member companies. Other key areas of focus include improving the web site, developing a social network strategy and identifying communication methods that meet today's members' needs."
To support the communications changes within AMT, Bonnie Gurney has been promoted to Communications Director. She was formerly the IMTS Web Site Manager. Monica Haley has been elevated to Marketing Communications Manager from Marketing Administrator.
"Both Bonnie and Monica bring tremendous talent and energy to AMT," noted Eelman. "As we move forward they will each play an important role in planning our strategic direction and building the programs to support it."
"Engagement for us means being high touch with our membership and effectively delivering on their expectations," stated McGibbon. "SIR and Business Development work individually with over 65 percent of our membership on a regular basis. So, shifting member services and member retention to these two departments is a move that puts us even closer to our customer."
Myrta Mason, Membership Coordinator and Sarah Sebastian, Membership Manager, will join SIR where they will work with the team's analysts to identify potential members and study member usage trends.
Jeff Traver, Vice President - Business Development, will assume additional duties in membership engagement. Creating a balance between domestic and international opportunities is a high priority. "This change in balance will increase member interaction which is key to addressing member retention issues and also allows us to take full advantage of the synergies and strategic tools that reside in Business Development and SIR to support our members," said Traver.
AMT - The Association For Manufacturing Technology
Founded in 1902, the Association For Manufacturing Technology represents and promotes the interests of American providers of manufacturing machinery and equipment. Its goal is to promote technological advancements and improvements in the design, manufacture and sale of members' products in those markets and acts as an industry advocate on trade matters to governments and trade organizations throughout the world.
IMTS - International Manufacturing Technology Show
The largest and longest running manufacturing technology trade show in the United States is held every other year at McCormick Place in Chicago, IL. IMTS 2010 will run September 13 - 18. IMTS is ranked among the largest trade shows in the world. Recognized as one of the world's preeminent stages for introducing and selling manufacturing equipment and technology, IMTS attracts over 92,000 visitors from every level of industry and over 106 countries. IMTS is owned and managed by AMT - The Association For Manufacturing Technology.
