Amcor Flexibles Awarded Gold at the 2014 DuPont Awards for Packaging Innovation
The 26th DuPont Awards for Packaging Innovation is held annually and honours the crème de la crème of the packaging industry. Announced in Wilmington, USA on 15 May2014, the award recognises excellence in innovations in packaging, design, materials, technology, processes and service across the entire packaging value chain.
Ralf K. Wunderlich, President of Amcor Flexibles Asia Pacific, says "Amcor's win at DuPont Awards is testament to Amcor's deep commitment to innovation. We are always working closely with our customers to develop truly unique packaging solutions such as the Twin Pouch and to help them create a unique consumer and packaging experience."
The Twin Pouch packaging solution was developed by Amcor Flexibles in conjunction with Nestlé for its MAGGI Stir Fry Creations product range, sold in Australia and New Zealand. The stand-up Twin Pouch has two compartments co-joined with a centre perforation for easy tear and it aims at providing convenience to the consumers while preparing for meals at home. A QR code on the reverse of the pack also adds to the consumer experience by connecting to a video demonstration of how to use the two step process and prepare the meal.
Traditionally, preparing Asian meals requires time and several ingredients and condiments before the meal is ready. With the Twin Pouch packaging used in the MAGGI Stir Fry Creations product range, sauces, pastes and marinades can now be combined into two pouches – one for the marinade and another for the finishing sauce.
At Amcor, developing innovative packaging solution is a convergence of art and science — we work alongside our customers to understand their end-users needs and leverage on our expanding footprint and expertise in Asia. It is such partnerships that lead to the successful launch of many innovative packaging products in the market today.
For more information
Contact: Magdelene Chua
Email : magdelene.chua@amcor.com
Phone: +65 6302 9499
