Alliance Rubber Company Launches National Campaign Asking, "How Do You Use Your Alliance Rubber Bands?"
Alliance Rubber Company, the leading family-owned manufacturer of rubber bands, is pleased to announce one of the company's largest integrated marketing campaigns in the brand's 89-year history. Focusing on the wide and sometimes wild uses of America's favorite rubber band, it offers participants three ways to win one of three $500 cash prizes.
The campaign, "Stretch the Limits of Alliance Rubber Bands," is the result of hundreds of testimonials from consumers collected by Alliance Rubber Company, makers of Pale Crepe Gold, Sterling, Advantage, Eco, Brites, Reusable Solutions and other widely knownbrands of rubber bands.
Whether you are the President of the United States, a NASA astronaut or a mother on a mission to organize, the answer to how you use your Alliance Rubber Bands is as different as the band's users themselves. We looked at all the various uses for Alliance Rubber Bands, listened to our customers and believe we have developed a program that hits at the heart of Alliance's appeal as the iconic U.S. manufacturer of rubber bands," said Bonnie Swayze, president of Alliance Rubber Company.
The company will utilize the contest as a way to introduce readers to its new blog, "Bandology" on tap to highlight inventive and fun uses for rubber bands, while interconnectingwith the company's Facebook and Twitter accounts.
"Rubber bands can be utilized in so many creative ways," Jason Risner, Strategic Marketing Director, for Alliance Rubber Company said. "The campaign provides participants a platform to share their fun and interactive rubber band ideas and a chance to earn rewards for them. From a marketing perspective, the campaign is a win-win for us and participants."
Three Ways To Win
Those interested in participating should submit a photograph highlighting a creative use of rubber bands to bandology@alliance-rubber.com
About Alliance RubberCompany
Since 1923, Alliance Rubber Company has been dedicated to "Holding Your World Together." The company has grown into a global leader with over 2,100 skus of mailing, shipping, office, and packaging products sold through dealers in 28 countries. Under the current leadership of Bonnie Swayze, president, Alliance continues its longhistory of innovation. Pioneering the women's entrance into the boardroom, Bonnie was the first female board member of the Wholesale Stationers Association, and has served on the WBENC board and other HUB organizations. Winners of the 2012 NIST Innovation Award, learn more about Alliance by visiting www.rubberband.com
