Aleithe Named Vice President and General Manager, ABB Inc., Automation Products, Low Voltage Drives
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(Aleithe brings experience running ABB Medium Voltage Drives, Motors,
Generators and Low Voltage Motors to new capacity)
NEW BERLIN, WI . . . February 14, 2007 -- Aaron Aleithe has been named
vice president and general manager of Low-Voltage Drives at ABB Inc.,
Automation Products, according to Rick Hepperla, regional division
manager for Automation Products in North America. The Low Voltage Drives
Business Unit is based in New Berlin, Wisconsin. Aleithe fills the
position Hepperla held before his recent promotion to division manager.
In his new role, Aleithe will be responsible for the continued growth
and strategic business development of low voltage drives in the U.S.
market. He also will serve as a member of the ABB Global LV Drives
Business Unit team, and as a member of the North America Automation
Products Division management team.
Aleithe also will work closely with the Power & Control sales and
channel management teams in the U.S., to ensure continued, aggressive
growth in the U.S. industrial market, while extending ABB's leadership
position in the U.S. HVAC market segment.
Aleithe joined ABB in 2005 as vice president of business development for
ABB's global Medium Voltage Drives business. He was promoted to vice
president and general manager for the Medium Voltage Drives business in
North America in 2006. Additionally, he was named general manager for
the Medium Voltage Motors and Low Voltage Motors businesses in North
America. Prior to ABB, Aleithe held the position of vice president and
director of Strategic Marketing at ASI/Robicon (2000 to 2005). He joined
Robicon in 1997 as vice president of Sales and Marketing. Aleithe has
broad experience in drives, motors, and automation, including 17 years
at MagneTek and Louis Allis, where he held a variety of sales and
marketing positions that included vice president of Engineered Systems
and vice president of Sales for the Drives and Systems business unit.
Aleithe holds a Bachelor of Science Degree in Mechanical Engineering
from the University of Wisconsin in Milwaukee, and makes his home in Fox
Point, Wisconsin.
ABB, Automation Products, Low Voltage Drives, is the world's largest
manufacturer of electric motors and drives. In the USA, an integrated
channel of sales representatives, distributors, and system integrators
allow ABB, New Berlin, Wisconsin, to supply a complete line of
energy-efficient electric drives, motors and engineered drive systems to
a wide range of industrial and commercial customers. Products
manufactured include AC and DC variable speed drives for electric motors
from 1/8th through 135,000 HP, and application-specific drive system
solutions to meet diverse customer needs (http://abb.us/drives).
ABB (www.abb.com) is a leader in power and automation technologies that
enable utility and industry customers to improve their performance while
lowering environmental impact. The ABB Group of companies operates in
around 100 countries and employs more than 110,000 people.
Aaron Aleithe has been named vice president and general manager of Low
Voltage Drives at ABB Inc., Automation Products.
