Wirecard Bank's New Co-Branding Program Links the Point of Sale to the Internet
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GRASBRUNN and MUNICH, Germany, April 13, 2011 - Variety Creates Added Value
With immediate effect, Wirecard Bank is offering its prepaid card solutions in the field of white labeling for co-branded cards. This means partner companies can issue card products with their own look & feel.
Wirecard Bank's co-branding range is compelling because it features a seamless, end-to-end design for the partner organization, comprising a fully automated application process, from the cardholder interface at the online portal to customer care at the call center.
Wirecard Bank's card program is customized to consumers' requirements.
This enables companies to address their clients in a highly individualized way. All technological processes are standardized across the board, providing numerous configuration options for a co-branding card program. Partner companies can also achieve substantial added value in combination with a customer loyalty program, especially if card users can benefit from additional offers such as more favorable terms and prices.
Companies can choose from a unique range of product variants available on the German market-Visa, Maestro or MasterCard-or as a plastic or virtual card that can be ordered over the Internet or even purchased "2go" at the point of sale. At the same time, Wirecard Bank offers solutions individually tailored to the specific enterprise.
Thanks to distribution partnerships already in place, Wirecard Bank has a network of more than 20,000 real-time top-up stations across Germany, mostly at service stations and in convenience stores. This infrastructure can also be used by the respective co-branding partner organization for its particular card program. This means cardholders can use a network of branches available virtually nationwide to top up their cards with cash in real time at one of the stations.
Klaus Kröger, Head of Sales Issuing at the Wirecard Bank, explains: "Never before have consumer had a greater need, to underscore their individual appeal than today. Because we customize our co-branding programs to each partner company using a large number of parameters, the partner benefits from maximum flexibility. The special appeal lies in a completely seamless co-branding system combined with a large network of physical cash topping-up stations."
With its new co-branded card program, Wirecard Group is reaching out to additional customer segments and showing its ability to develop innovative products by combining technology and banking services.
About Wirecard:
Wirecard AG is one of the leading international providers of electronic payment and risk management solutions. Worldwide, the Wirecard Group supports over 11,000 companies from many and various industry segments in automating their payment processes and minimizing cases of default. Wirecard Bank AG is a Principal Member of Visa, MasterCard and JCB and operates as a credit card acquirer in 69 countries around the world, involving over 100 transaction currencies and 15 payout currencies. Part of the Wirecard Group, Wirecard Bank provides innovative solutions in the fields of corporate banking, prepaid and co-branded cards, along with account products for both business and private customers.
Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN DE0007472060, WDI).
http://www.wirecard.de | www.wirecardbank.de | www.mywirecard.com
Source: Wirecard AG
Wirecard media contact: Wirecard AG, Iris Stöckl, Bretonischer Ring 4, D-85630 Grasbrunn, Germany, Tel.: +49(0)89-4424-0424, Fax: +49(0)89-4424-0524, e-mail: iris.stoeckl@wirecard.com .
