Welding and Gases Today provides strategic planning roadmap.
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Press Release Summary:
Written by Bart A. Basi and Marcus S. Renwick of the Center for Financial, Legal and Tax Planning, Inc., "Strategic Planning: More Than a Mindset" appears in Spring 2012 issue of Welding and Gases Today. According to article, a well-written strategic plan is essential to company's capital-raising process. Businesses must show that there is a market for their product; that they understand potential customer's needs and that product meets that need; and that they can sell product at a profit.
Original Press Release:
Welding & Gases Today Provides Strategic Planning Roadmap
A strategic business plan is essential for any business owner, and creating one is no small chore.
Dewitt, NY - A well-written strategic plan is essential to the capital raising process for any company. However, as Bart A. Basi and Marcus S. Renwick of the Center for Financial, Legal & Tax Planning, Inc. point out, there is no precise road map for preparing a strategic business plan. Basi and Renwick's article, "Strategic Planning: More Than A Mindset," appears in the Spring 2012 issue of Welding & Gases Today, the leading magazine for the gases and welding equipment industry.
A strategic business plan is one of the most important strategic documents for any business owner. "Your plan represents the foundation on which any future deal will be structured," write Basi and Renwick. "It should be regarded as a key marketing proposal that will gain the maximum level of interest from potential investors."
Even though it is said that money is the root of all evil, it is difficult to run a business without it. A well-written strategic plan is essential to a company's capital-raising process. It is a way for an investor to review the company's potential. Basi and Renwick advise, "If you cannot show these three things in your market analysis, then you will never persuade anyone to invest in your company, to loan you money, or to work for you:
o There is a market for your product
o You understand the potential customer's needs and your product meets that need, and
o You are able to sell your product at a profit."
To learn more about the elements of a strategic business plan, read "Strategic Planning: More Than A Mindset" (http://www.weldingandgasestoday.org/index.php/2012/03/strategic-planning-more-than-a-mindset/), at Welding & Gases Today Online. For more information, contact Carole Jesiolowski, senior editor at Welding & Gases Today at carole@weldingandgasestoday.org or 315-445-2347.
About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.
