WEF offers members international program for exhibiting.July 24, 2007 -
Water Environment Federation (WEF) International Pavilions program will help members exhibit at major water quality shows around the world. Program offers pre- and on-site management and marketing services. Members will be able to purchase exhibit space or send product brochures for distribution at a WEF-managed display, and WEF will provide fully built booth in a prime location, booth translation and catering services, meeting rooms, lounge areas, and pre-show marketing.
Water Environment Federation Offers New International Program to Members |
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Water Environment Federation
601 Wythe Street
Alexandria, VA, 22314-1994
USA
Press release date: May 21, 2007
Alexandria, Va. - The Water Environment Federation (WEF) announces WEF International Pavilions, a new program designed to make it easier for WEF members to exhibit at major water quality shows around the world. As part of the Federation's continued effort to increase member benefits as well as its global presence, the program offers pre- and onsite management and marketing services as well as a lower risk approach to purchasing booth space in international forums.
"The Water Environment Federation is excited and pleased to provide our members with this unique opportunity to develop an increased presence in the international water market," said WEF Executive Director Bill Bertera. "WEF is first and foremost a membership organization and this program is just the latest example of how we continue to seek new and innovative ways to better serve our members and provide added value for their commitment."
Under the program, WEF will purchase exhibit space with all of the major international water quality shows and construct a 2,500 square foot pavilion with booth space set below the minimum required by the international shows. Members will have the opportunity to either purchase exhibit space or send product brochures for distribution at a WEF-managed display. In addition, WEF will also provide a fully-built booth (3x3 meter minimum) in a prime location, translation and catering services, meeting rooms, lounge areas and pre-show marketing to increase booth traffic.
"From a business standpoint, we see enormous membership value to the international pavilion concept," said Jack Benson, WEF's Chief Commercial Officer. "In addition to this being a low financial risk, WEF members will be able to exhibit under the WEF banner in a larger, more visible area as well as benefit from WEF's onsite management and pre-show promotions through our international publication, World Water and Environmental Engineering."
The WEF International Pavilion is currently scheduled for the following shows in 2008: International Trade Fair for Environmental Protection (IFAT), May 5-9, 2008 in Munich, Germany and Water Supply & Drainage and Water Treatment Exhibition (WSDWTF), April 25-27, 2008 in Shanghai, China.
For more information about the program, please contact Laila Sukkariyyah, WEF Director of Association Development at lsukkariyyah@wef.org or Jack Benson at jbenson@wef.org.
About WEF Formed in 1928, the Water Environment Federation (WEF) is a not-for-profit technical and educational organization with 32,000 individual members and 80 affiliated Member Associations representing an additional 50,000 water quality professionals throughout the world. WEF and its member associations proudly work to achieve our mission of preserving and enhancing the global water environment.
Media Contact: Lori Harrison, (703) 684-2480 lharrison@wef.org
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