Verify Brand Named Tekne Awards Finalist
7277 Boone Avenue North
Minneapolis, MN, 55428-1519
Press release date: September 23, 2013
Nominated for software allowing brands to better understand and engage with customers
MINNEAPOLIS – Verify Brand has been named a finalist in the Minnesota High Tech Association's (MHTA) Tekne Awards, Software category. The Software Award honors innovation in software development or applications for business or consumer use.
Verify Brand's submission focuses on the company's product line called Verify Engage, which allows brands to offer targeted consumer engagements using unique codes created by Verify Brand's cloud-based software. Winners of the Tekne Awards will be announced during an awards gala at the Minneapolis Convention Center Nov. 6, 2013.
"Verify Brand has been providing solutions for supply chain security, brand protection and enterprise analytics since 2004," said Mark Prokosch, vice president, Verify Brand. "We're honored that the MHTA has recognized our recent advances in digital promotions. During the past year, our software has been tremendously successful delivering effective consumer-engagement strategies and driving increased revenue and profitability for our customers."
Verify Brand's cloud-based software is built on an event-sourcing platform, which can store and manage detailed information about consumer events and activities while seamlessly integrating with existing IT systems. As a result, Verify Brand's unique codes have adaptive properties. The value and authenticity of the brand's offer or promotion changes based the environment in which each code is redeemed. Event-sourcing architectures also capture rich data for real-time analytics and actionable business insights, allowing brands to understand which types of offers are most effective.
"Every marketer wants to better understand the customer's shopping behavior and priorities, and interact with them in a way that will deepen the connection with the brand," said Michael (Mic) Tienken, vice president, Verify Engage. "Our software allows brands to send a personalized offer or message to each customer, and do a better job giving the customer what they want, when they want it."
About Verify Brand, LLC
Verify Brand's secure software solutions and mobile apps enable global product authentication and traceability by leveraging data and analytics on uniquely identified items. Brands, manufactures and distributors use Verify Brand's cloud-based solutions to create supply chain security and protect their brand. Our software as a service tools are helping to secure millions of products in more than 80 countries around the world. For more information, visit www.verifybrand.com.
About Verify Engage
Verify Engage creates meaningful interactions between brands and their audiences using personalized consumer engagements. We deliver rewarding content to the consumer through innovative games, contests, social media and loyalty programs that can be accessed anytime, anywhere. Our solution helps brands gather information from their consumers, tailor unique content, and give the right offer to the right consumer in the right place and at the right time. www.verifyengage.com.