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Using RedMere's Technology, PNY Has Launched an Ultra-Thin and Portable Active High Speed Cable with Micro Connector Incorporating HDMI Technology

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RedMere Technology Ltd.
2B Fingal Bay Business Park
Co. Dublin, Ireland



Press release date: June 28, 2011

Dublin, Ireland - RedMere®, a leading supplier of smart active cable solutions has announced that top Consumer Electronics brand PNY, using its cable technology, has launched the new Active High Speed HDMI® Micro Cable into the US Consumer Electronics market. This is the latest addition to PNY's line of Active Cables with HDMI, which currently use RedMere's technology to become ultra-thin and portable. PNY's Active High Speed HDMI Micro Cable allows for easy and convenient access to videos, photos, presentations, web browsing, e-books, and more - direct from a portable device right to a projector, monitor, or HDTV and will help transform the way consumers now use their tablets and smartphones.

RedMere's patented active cable technology allows 70% of the copper and PVC to be removed from the manufacturing process of a high definition video cable. This means that the HD video cable, typically very thick and cumbersome can now be made ultra-thin and portable, a feature that is very important to the smartphone and tablet user.

Most of today's smartphones and tablets come with multimedia features such as emailing and internet connection as well as a 5 megapixel camera or higher, video recording capabilities and HD movie playback in full 1080p. Many of these devices are able to connect digitally to HDTVs - making them the perfect large-screen companions for the tablet or smartphone.The Active High Speed HDMI Micro Cable from PNY, powered by RedMere's technology, is an ideal connectivity partner for these devices as it enables and encourages media sharing by virtue of the fact is it so compact, lightweight and portable.

Ruud van der Linden RedMere's Chief Marketing Officer commented "RedMere enabled cables with a micro-connector allow every HDTV to become a Smart TV. A smartphone plus a smart cable equals a Smart TV. Only cables using RedMere's active technology can offer the CE user the benefit of sharing high definition content while on the move - be that for business or for recreational use."

The cable allows users to maximize the potential of their latest devices and these RedMere-enabled PNY cables work with compatible tablets, such as the Motorola Xoom(TM), Acer Iconia, and BlackBerry® Playbook(TM); and compatible smartphones, such as the HTC EVO(TM) 4G, Motorola Droid X(2), Samsung Droid Charge, and LG Revolution.

Powered by RedMere's technology, PNY's Active High Speed HDMI Micro Cable is specially engineered for lengths of up to 10 feet and longer - this is perfect 'couch' distance for viewing high definition content on the big screen. RedMere's active built-in booster module in the connector regulates the signal to prevent loss and enables PNY's cables to achieve 1080p HD video and audio through an ultra-thin design across extended lengths.

PNY's new Active High Speed HDMI Micro Cable powered by RedMere's technology is now available to consumers in 10-ft. lengths, with a 16-ft. option to follow at select retailers and etailers at a later date.

About RedMere
RedMere provides complete active-cable solutions to cable industry leaders and manufacturing partners. In a world where connection speed increases, RedMere enables easy to use, high quality, smart connectivity for The Home, On the Move and The Office. These new active cable systems deliver the ultimate in compact digital connectivity over HDMI, DisplayPort and USB for Video and Still Cameras, Smartphones, HDTV, Blu-Ray DVD, PS3 and Xbox, as well as enterprise solutions using Infiniband and PCI Express. RedMere is a private company with lead investors Celtic House Venture Partners and EdgeStone Capital Partners.www.redmere.com

About PNY Technologies
Established in 1985, PNY Technologies®, Inc. celebrates over 25 years of business excellence as a leading manufacturer and supplier of flash memory cards, USB flash drives, solid state drives, High Speed HDMI®cables, computer memory upgrade modules, as well as consumer and professional graphics cards. The company's Photography-Videography, Mobility, 3D Gaming-Visualization and Business solutions are widely available from major retail, e-tail and wholesale outlets internationally. Headquartered in Parsippany, NJ, PNY maintains facilities in North America, Europe, Asia and Latin America.

www.PNY.com
www.facebook.com/PNY

The PNY logo is a registered trademark of PNY Technologies, Inc. All other trademarks are the property of their respective owners. Copyright © 2011 PNY Technologies, Inc.
All rights reserved.

Further Media Information:
RedMere, Roisin FitzGerald, phone: + 353 21 483 80 73, email:
roisin.fitzgerald@redmere.com
PNY, Bernadette Brijlall, phone: 973-560-5481, email: bbrijlall@pny.com

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