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Ushering in a New Era: RiT Technologies Unveils Fresh New "Look"

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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

RiT Technologies, Inc.
900 Corporate Dr.
Mahwah, NJ, 07430
USA



Press release date: April 6, 2011

TEL AVIV, Israel, April 6, 2011 -- RiT Technologies (NASDAQ: RITT) today unveiled a fresh new "look" and corporate identity to symbolize its leadership of a growing industry. RiT's energetic new logo and corporate design capture the Company's spirit and excitement as it enters the next stage in its two-decade evolution.

"RiT's dynamic new look is a visual symbol for a company in motion - a company entering a new growth phase," commented Julia Geva, RiT's AVP Marketing. "The processes that we have been pursuing during the past year, including the improvement of our operations across the board, the beginning of an aggressive outreach into new vertical markets and territories, and the development of exciting new products, have moved the Company into a whole new positioning, and we believe that we are poised for a significant step forward. We hope our new logo and 'look' capture the enthusiasm that we feel about the future."

RiT's new look represents a cross-portfolio promise to deliver the same excellence and reliability, integrity and transparency that RiT has always displayed to its customers, partners and suppliers, only now with a fresh burst of energy and color. With expanded channels and new products under development, RiT will be able to deliver even more value to its current customers, including the datacenters and people/workspace environments of Fortune-500 financial enterprises, airport authorities, health institutions, government agencies and telcos, while also reaching out to new customers in small-to-medium-sized (SMB) markets and other types of businesses.

About RiT Technologies RiT is a leading provider of intelligent solutions for infrastructure management, asset management, environment and security, and network utilization. RiT Enterprise solutions address datacenters, communication rooms and workspace environments, ensuring maximum utilization, reliability, decreased downtime, physical security, automated deployment, asset tracking, and troubleshooting. RiT Carrier solutions provide carriers with the full array of network mapping, testing and bandwidth qualification capabilities needed for access network installation and service provisioning.

RiT's field-tested solutions are delivering value in thousands of installations for top-tier enterprises and operators throughout the world.

For more information, please visit our website: http://www.rittech.com

Source: RiT Technologies Ltd

COMPANY CONTACT: Julia Geva, AVP Marketing, +972-3-766-6735, juliag@rit.co.il
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