Unilux Names Joe Zhao Sales Manager for China's Steel Industry
SADDLE BROOK, NJ May 1: Unilux, the world's leading designer and manufacturer of stroboscopic surface inspection systems, has named Joe Zhao as sales manager for China. Based in Shanghai, he will lead Unilux's push into the mills and service centers in China's emerging industrial areas that support the country's large, integrated mills and meet the demand for steel in China's burgeoning economy.
"Joe gives us a new dimension in the Chinese steel market," said Mike Simonis, president of Unilux, Inc. "With his sales, marketing and technical service background, he will be able to demonstrate our inspection systems and work with mill managers to determine the best Unilux strobe light and location for their specific needs. Together with Frank Fang, our service manager who services all Unilux equipment in China, we will have one of the strongest, most responsive service and repair facilities for stroboscopic inspection lights in the country."
Zhao comes to Unilux from Formtek, where he sold metal forming machinery and systems as the Beijing company's Shanghai-based sales manager for eastern China. In that position, he worked with dealers and managers at steel mills and plate processing centers. He also worked in the printing industry and was an advertising agency account executive. He holds an Associate Degree in Manufacturing Equipment Design and Technology from HeBei University of Science and Technology and a Master's Degree in Business Administration from Glorious Sun Business & Management School of Donghua University.
"Unilux has a wide-open market for inspection lights in China," Zhao said. "While Unilux lights are found in many integrated mills, they are not used in many smaller mills and service centers. They need this kind of tool to enhance their quality and improve their speed to increase their output and meet the growing demand in China."
Kirk Nell ,Unilux's Asia manager, said Zhao's technical and sales background and his fluency in English will help Unilux better serve its customers by adding value to products and business relationships.
"Joe knows what Unilux inspection lighting systems can do in steel mills and service centers," Nell said, "and he'll be able to provide good feedback for us in developing systems that meet their production needs and budgets. Joe will be especially helpful in showing how a powerful, durable light can provide a better life-cycle value that results in more cost-efficient productivity."
Unilux offers 10 stroboscopic inspection lighting systems with more than 30 configurations to meet defect detection needs in every product and production process in the steel and coil processing industries. Unilux strobe lights are used to inspect product from the hot mill to the finishing and recoiling line, in high-danger areas subject to sheet breaks and cobbles and in remote areas where inspection was never before possible.
About Unilux
Unilux Inc., headquartered in Saddle Brook, NJ, is in its 45th year of designing and manufacturing industrial surface inspection lighting systems for the printing/converting, metals and papermaking industries and heavy-duty strobe lighting systems for the film and video industry. Unilux currently has sales representatives in 31 countries in North America, Latin America, Europe, Asia, Australia and Africa along with four service centers.
For additional information, contact Unilux, Inc., 59 North Fifth St., Saddle Brook, NJ 07663 USA. Phone: 800-522-0801 (US only) 201-712-1266 (Worldwide) Fax: 201-712-1366 Internet: www.unilux.com.
