Truseal Leads with Green at GlassBuild America 2008
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Company Gives Away Hybrid Car Lease, Sponsors Green Seminar at Expo
Solon, OH - June 18, 2008 - Truseal Technologies, Inc., a world leader in warm edge spacer systems for insulating glass (IG), is going green in several ways at the GlassBuild America 2008 expo at the Las Vegas Convention Center, Oct. 6-8, 2008. Visitors to Truseal's booth (#2174) can register to win a two-year lease on a 2008 Toyota Prius hybrid vehicle. Truseal is also sponsoring an informative seminar titled "World Going Green: What Do Homeowners Want in Environmentally Responsible Windows?"
In addition to showcasing a Prius in its booth, Truseal will feature its Envirosealed Windows(TM) campaign. The campaign is available to any window manufacturer using the energy-efficient Dura Platform spacer system, consisting of Duralite(TM) and Duraseal(TM). Duralite offers the lowest U-value rating compared with other spacers for the most energy-efficient window systems available on the market. The Envirosealed Windows campaign simplifies the environmental messaging for window manufacturers by highlighting the benefits of thermally efficient spacers. The program helps manufacturers and dealers address the growing demand for green products, while offering a window with unsurpassed energy savings.
"It can be easy being green - if you have the right products and marketing tools at your disposal," said Ric Jackson, Truseal's director of marketing and business development. "Truseal has a strong commitment to educating the market about how to think - and act - green. That's why we're so excited about sponsoring a green seminar at GlassBuild."
The "World Going Green" seminar, which takes place from 10:45 a.m. to 1 p.m. on Tuesday, Oct. 7, will feature video clips from a pre-taped homeowner focus group, followed by a live, on-site panel discussion. Three panelists and a moderator will each offer their perspectives on the focus group and how consumer behaviors and preferences are driving increased attention to environmental factors relating to the window and door industry.
The focus group footage explores consumer perceptions regarding environmentally friendly products and energy efficiency as they pertain to residential window purchases. Seminar attendees will get an inside look at consumer perceptions of the "green movement," how consumer behavior is altered by environmental factors when shopping, and how green values translate from preferences to actual buying decisions.
Ira Blumenthal, president of CO-OPPORTUNITIES Inc. will moderate the seminar. Speakers include: Nathan Good, owner, Nathan Good Architect PC; Corinne Asturias, vice president and consumer strategist, Iconoculture; and Bill Shireman, CEO, Global Futures.
GlassBuild registered attendees are eligible for the Prius lease drawing. Booth visitors will also have the opportunity to win various other prizes including GPS systems, iPods®, casino chips and water bottles.
For more information, visit www.Truseal.com, www.EnvirosealedWindows.com or e-mail kreider@truseal.com.
To register for the "World Going Green" seminar, please visit www.glassbuildamerica.com.
About Truseal Technologies, Inc.
Truseal Technologies, Inc., headquartered in Solon, Ohio, and part of the Quanex Building Products Group, is one of the world's leading manufacturers and marketers of insulating glass products and systems. Truseal produces superior IG warm edge spacer systems with consistent after-sales service and a warranty program for qualified window fabricators. In addition, Truseal practices lean manufacturing that provides customers with value and efficiency in their window fabrication operations. For more information, visit www.Truseal.com.
Contact:
Pat Kreider,
Truseal Technologies, Inc.
(216) 910-1532
kreider@truseal.com
