TransAct Technologies and StarWorld Macau Resort Launch POWEROLL(TM) Marketing Concept with Macau Retailers |
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TransAct Technologies, Inc.
7 Laser Lane
Wallingford, CT, 06492
USA
Press release date: October 15, 2007
Custom Receipts Drive Redeemable StarWorld-Branded Offers at Macau Resort
HAMDEN, Conn., Oct. 15 / - TransAct Technologies Incorporated a global leader in market-specific printers for transaction-based industries, and Galaxy Entertainment Group's StarWorld Macau Resort announce the implementation of a new marketing pilot program utilizing TransAct's exclusive POWEROLL(TM) brand customized receipt paper. The program has been deployed to a broad range of retailers located in Southern China's Zhuhai District.
The pilot concept - designed to drive traffic, awareness, and brand recognition of the StarWorld Macau Resort - is the first of its kind to launch in the China market, where traditional marketing methods and legal limitations on advertising and direct mail have made it difficult for Macau casinos to market their properties.
POWEROLL(TM) is pre-printed, picture-quality receipt paper that leverages the power of color with high-resolution, full color, front and back print capabilities - creating a powerful marketing message. TransAct first introduced POWEROLL(TM) to the U.S. market earlier this year, where it is gaining industry recognition. The pilot partnership with StarWorld propels POWEROLL(TM) into one of the hottest casino markets in the world and gives POWEROLL(TM) a global presence within TransAct's recently expanded supplies product line.
The pilot is currently underway and will run through October 31, 2007, with over 1.7 million offers and coupons expected to be issued at retailers during the pilot. Redeemable coupons include offers at the StarWorld Resort for a BOGO (Buy One Get One Free) dinner and free cocktails in the StarWorld Lounge, to name a few. In addition StarWorld has issued 20,000 coupons offering a free night's stay at the resort as an incentive to drive customers to the property.
Bart C. Shuldman, Chairman, President and Chief Executive Officer of TransAct Technologies, said, "We are pleased to be piloting this exciting new concept with a world-class resort in the growing Macau market. POWEROLL(TM) provides a marketing tool that fully supports Galaxy Entertainment Group's desire to build StarWorld's reputation and market awareness The value TransAct Services Group brings to the table through its outstanding products, services and commitment, is something that StarWorld recognized when choosing to launch this pilot with us."
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and manufacturing market-specific printers for transaction-based industries. These industries include casino, gaming, lottery, banking, kiosk and point-of-sale. Each individual market has distinct, critical requirements for printing and the transaction is not complete until the receipt and/or ticket is produced. TransAct printers are designed from the ground up based on market specific requirements and are sold under the Ithaca® and Epic product brands. TransAct distributes its products through OEMs, value-added resellers, selected distributors, and direct to end-users. TransAct has over two million printers installed around the world. TransAct also has a strong focus on the after-market side of the business, with a high commitment to printer service, supplies and spare parts. TransAct is headquartered in Hamden, CT.
For more information on TransAct, visit www.transact-tech.com or call 203-859-6800.
Source: TransAct Technologies Incorporated
Web site: http://www.transact-tech.com
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