Toyota France Uses Pivotal CRM for Managing Sales Activity of Its Reseller Network |
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CDC Software
Two Concourse Pkwy
Atlanta, GA, 30328
USA
Press release date: June 9, 2009
With Pivotal CRM, TOYOTA France equips its resellers with a single solution for managing sales and marketing activities in a centralized and integrated approach.
HONG KONG, ATLANTA, June 9, 2009-CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and business services announced today that TOYOTA France has implemented Pivotal CRM at its nearly 300 reseller sites.
The car manufacturer operates all over France via a distribution network of more than 200 partners and 300 resellers for its Toyota and Lexus brands. With that scope of operations, TOYOTA France needed an information system that allowed a streamlining of the sales process and the organization of the direct marketing activities.
As a result, TOYOTA France's executive management decided to conduct a survey on the optimization of customer relationship management within its distribution network. Long-time CDC Software partner, AXOA was selected by TOYOTA France to carry out the survey, implement the solution, structure exchanges and manage information from the TOYOTA reseller network and from its partners. After the study was completed and in early 2008, TOYOTA France selected CDC Software's Pivotal CRM for centralizing information shared by the 1200 users.
The main goal was to create a single sales activities desk (Bureau d'Activité Commercial) for managing the entire customer relationship chain with a simple, user-friendly tool that interfaced with existing systems. TOYOTA France wanted the B.A.C. to provide high performing analytic functionalities for both the reseller network and for TOYOTA France's Executive Management.
TOYOTA France has rapidly come up to speed with the Pivotal CRM solution, customized it to its needs by CDC Software to address specific issues such as sales cycle management, traffic measuring, sales analysis and impact of communication operations.
"The creation and setting up of the single sales activities desk - Bureau d'Activité Commerciale - was needed in order to organize our distribution network," said Alain Staricky, CIO for TOYOTA France. "We have chosen a CRM solution that enabled us to integrate specific processes from car sales, other sales, and also product coding. Pivotal CRM is flexible and highly customizable and allowed us to support functionalities in sales and marketing as well as customer services."
"We are thrilled with welcoming a worldwide renowned car manufacturer among our customers", said Jean-Marc Kuhlmann, vice president of Western Europe and North Africa, CDC Software. "Our CRM solution enables us to provide answers to the extensive CRM needs of our customers so we can support them and their business specific requirements on their respective markets."
"The integration and deployment phase of the project took place swiftly and without any difficulties thanks to the excellent customization functionalities of the Pivotal CRM solution and to the extraordinary dedication of the users and of the TOYOTA France/Axoa/Pivotal project team" said Michel Roussard, Associate Director for Axoa.
About Pivotal CRM
Pivotal CRM helps organizations create superior customer experiences and offers rich functionality, a highly-flexible application platform, a full-customer-relationship-management application suite, and best-in-class customization abilities, all with a low total cost of ownership. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile and handheld, partner management, and marketing automation.
Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by companies around the world. For more information about Pivotal CRM, please visit www.pivotalcrm.com.
About CDC Software
CDC Software, The Customer-Driven Company(TM), is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management ,warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions.
These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, wholesale and retail distribution industries. The company also offers a full portfolio of services that span the life cycle of its software applications. For more information, please visit www.cdcsoftware.com.
About CDC Corporation
The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Global Services, focused on IT consulting services, outsourced application development and IT staffing, CDC Games focused on online games, and China.com focused on portals for the greater China markets. For more information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.
About TOYOTA France
Toyota France, founded in 1971, sells vehicles from both Toyota and Lexus brands, through a network of, respectively, 290 and 50 sites. Having passed the symbolic milestone of one millionth Toyota and Lexus vehicles cumulative sales, and reached 100 000 in annual sales in 2006, Toyota now has nearly 4.5 percent of the market with 100,031 passenger cars and light commercial vehicles sold to customer in 2008 and ranks 6th brand in France. With the creation in 2002 of the Toyota University, sales and after-sale training school, Toyota France today offers to Toyota people network and students some business trainings and technical trainings, recognized by the authorities. Official Partner of the French Football Federation, Toyota is also present along with French athletes and automobile champions with Formula 1 or rally-raids. More information on www.toyota.fr.
About Axoa
AXOA is a fast growing player on the CRM market, with a mission to accompany and streamline the CRM needs of its customers (large industrial companies, car manufacturers, media groups). AXOA brings experience and innovations from the specifications phase up to the execution and implementation of the solution. Its services mainly focus on CRM suite deployment (Pivotal CRM), executive dashboards (Analysis Services, Cognos) and enterprise portals for content management, collaborative work platforms or management of business specific processes (SharePoint 2007). AXOA portfolio of services includes Consulting, System integration, Business management, Collaborative Web. With the AXOA solutions, companies benefit from a unified vision of both their customers and the collaborative work environments. More information on www.axoa.fr.
For More Information
Media Relations
Lorretta Gasper
CDC Corporation
(678) 259-8631
lgasper@cdcsoftware.com
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