TimBar Takes Away Two OMA's
(New Oxford, Pennsylvania) – Point of Purchase Advertising International (POPAI) announced the winners of its 55th annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2013 this week. More than 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year’s competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.
TimBar Packaging Display’s Point of Purchase Division was recognized with two Bronze awards at the ceremonies. The first was under the Toys and Accessories category for the Furby End Cap POS for Hasbro, Inc. The other was the Resolve Easy Clean WalMart Half Pallet for Reckitt Benckiser which was listed under the Home and Garden category.
The competition was judged by a team of independent marketing at retail professionals representing a variety of relevant disciplines in a two-tiered adjudication process.
The first phase of the judging process is completed online. Judges review case history responses and evaluate entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results. The second phase of the judging process is completed on the OMA Show floor during GlobalShop. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.
“Recognizing the most innovative and effective in-store media in each industry category is an important way to establish the ever-changing standard of excellence in marketing at retail,” said POPAI Chairman John Anderson, U.S. Marketing Manager, Brand Conversion, BP Oil. “Winning an OMA is a great way for an organization to establish and communicate its understanding of the power and effectiveness of marketing at retail.”
