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Tier One Device Manufacturer Licenses Synchronica's Windows Live Messenger (WLM) and Yahoo Messenger Client

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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Synchronica Americas
11951 Freedom Dr.
Reston, VA, 20190
USA



Press release date: March 29, 2011

o First order to use the acquired Neustar NGM technology
o Tier one handset manufacturer will pre-install Synchronica's Java-based client onto its devices and will pay royalties based on device shipments
o First order within one month of the acquisition validates Synchronica's strategy

Royal Tunbridge Wells - Synchronica plc (AIM: SYNC, TSX-V: SYN), the international provider of next-generation mobile messaging solutions, has received a purchase order from a tier one mobile phone manufacturer. The manufacturer, which shipped more than 100 million devices last year, is the first customer to place a new order for this technology since Synchronica's acquisition of the Neustar NGM assets in February 2011.

Synchronica will license its Java-based instant messaging (IM) client providing multi-headed access to Windows Live Messenger (WLM) and Yahoo Messenger for one of the manufacturer's new handsets. Synchronica receives professional services revenues and royalties based on device shipments.

Synchronica signed an agreement on 2 February 2011 to acquire the customer contracts, accounts, intellectual property, patents and software, and all other associated assets from Neustar NGM Services Ltd. The acquisition was designed to accelerate Synchronica's entry into next-generation RCS messaging and also provides a springboard for Synchronica to expand its market focus to include prospects operating in developed markets.

"We are excited about the take-up rate of our instant messaging services"

Synchronica intends to continue to support Neustar NGM's open standards-based IM technology and plans to integrate key elements of the software into Synchronica's award-winning Mobile Gateway infrastructure software. Synchronica will also propose a roadmap to existing customers which will see them transition to Synchronica Mobile Gateway and extend their range of services from IM to push email, synchronization, and social networking.

Carsten Brinkschulte, CEO of Synchronica, comments: "We're pleased to have received an order so quickly after acquiring Neustar NGM's assets. We are excited about the increase in business with device manufacturers and the take-up rate of our instant messaging services, resulting from pre-installation of our products on mass market handsets."

"Our relationship with tier one handset manufacturers demonstrates the strengthened position of Synchronica in this market and provides substantial synergy with our rapidly expanding operator customer base", the CEO adds.

About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labelled and offered by mobile operators in emerging and developed markets to provide mass market messaging services increasing data revenues and reducing churn.

Synchronica's Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email to MMS, and Email to SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding instant messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities, using the industry standard XMPP and provides gateways to popular internet IM communities, connecting any IMPS-enabled handset.

Headquartered in England, Synchronica also maintains development centers in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company which is traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com

For more information, please contact:
Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 5527 80
Mobile: +44 7977 2564 12
Fax: +44 1892 5527 21
nicole.meissner@synchronica.com

Synchronica plc
+44 1892 5527 20 At Synchronica, we never send out unsolicited emails. To make sure all of our latest information reaches your inbox, please add news@synchronica.com to your contacts

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