Three Packages Made from Metsa Board Cartonboard Win Pro Carton ECMA Awards
Press release date: September 25, 2013
Sustainability Award won by ChocOlé carton using Simcote
Three packages made from Metsä Board's cartonboards have won awards in the 2013 Pro Carton ECMA best carton packaging awards.
The winner of the Sustainability Award, De Beukelaer's ChocOlé chocolate sticks, printed by Van Genechten, was made using Metsä Board's Simcote folding boxboard. Simcote was also used for the winner of the Food category, Danone's Party Packaging Lovely Cookies, printed by Remmert Dekker. Carta Solida made the winning carton in the Non-Food category, Sloggi Men Match men's briefs from Triumph, where the printer was MWV Graz.
"We are very proud of the role that our products played in the winning entries," says Markku Romano, VP Cartonboard Sales, Metsä Board EMEA. "We're pleased that the sustainability of cartonboard is recognized by both the carton makers as well as brand owners concerned, in both their desire to use a renewable raw material and in its easy recyclability. The winners also used unusual and eyecatching constructions, requiring boards that performed well in production and in use."
Out of 104 entries, 33 packages were chosen as finalists. Out of these, eight packages in four categories were made of Metsä Board's cartonboards. The judges evaluated all entries against the following criteria: structural design, graphic design, marketing concept, innovation, carton manufacturing sophistication, packaging performance, machineability, processing and handling. The winners were published on September 19th in ECMA Congress in Dubrovnik. The Pro Carton ECMA best packaging awards have been run for 16 years, and many prize-winning concepts have provided a springboard for further ideas.
For further information, please contact:
Metsä Board Paperboard
VP Cartonboard Sales, Europe, Middle East & Africa
Mobile: + 32-0-475-57-42-16