ThomasNet® to Fire Up Social Media Presentation at BLAZE, The 2013 Business Marketing Association (BMA) Conference
Company’s Director of Digital Media, Philip Paranicas, to Address 700Â Business-to-Business Marketers at Annual Event May 30 in Chicago
Chicago, IL — Philip Paranicas, the Director of Digital Media at ThomasNet®, is advising business-to-business (B2B) marketers from around the globe to “grow up and get a social media strategy.”
Mr. Paranicas will present on B2B social media during the 2013 Business Marketing Association (BMA) Conference, the largest B2B marketing event in the world, taking place May 29-31 in Chicago. The BMA is calling this year’s conference BLAZE because B2B marketers are dealing with change at blazing speed, and also blazing new paths to growth. More than 700 participants are already registered, representing such companies as Caterpillar, Dow Corning, Graybar, Google, IBM, John Deere, Motorola Solutions, Parker Hannifin, and Raytheon.
In line with the BLAZE theme, Mr. Paranicas has been chosen as a “Firestarter” presenter. Firestarters are brief idea-sharing sessions designed to inspire, excite and even provoke. During his presentation, Mr. Paranicas will draw from his experience leading ThomasNet’s Digital Media Solutions group, which has helped hundreds of manufacturers develop social media programs to improve their brand awareness.
“For manufacturers and other B2B marketers, social media requires more than random conversations; the biggest payoff comes to those who strategize before they engage,” Mr. Paranicas said. “When companies approach their programs with commitment and purpose, the results are strong. I am honored and excited to share our experiences and perspectives with other B2B marketers.”
The 2013 Global BMA Conference will take place May 29-31 at the Sheraton Chicago Hotel Towers, 301 East North Water Street, Chicago, IL. Mr. Paranicas’ presentation will be one of several back-to-back “Firestarters” occurring between 4 and 5 pm Central Daylight Time on Thursday, May 30. For more information, see http://www.bmablaze.com/home.aspx.
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About ThomasNet®
ThomasNet is an information and technology company that connects manufacturing and industrial buyers and sellers.
Buyers and engineers worldwide rely on ThomasNet.com®, industry’s leading free platform for industrial/commercial product sourcing and supplier discovery. ThomasNet News® delivers industrial news and trends via a family of online publications and newsletters.
We enable suppliers to leverage their product content to increase sales, using our proprietary Navigator Platform technology. We also offer a suite of Internet and digital media solutions, from websites with product catalogs, to SEO/SEM services, to social media. Our Enterprise Solutions offer suppliers the benefits of syndicating product data across systems and sales channels.
