ThomasNet.Com Introduces New Feature to Help Industrial Companies Attract and Engage More Potential Customers
Thomas Industrial Network
5 Penn Plaza
New York, NY, 10001
Press release date: June 21, 2012
Enhanced Company Profiles Give Suppliers a Competitive Advantage by Meeting Buyers' Demand for More Product and Company Information
New York, NY - ThomasNet.com, the leading website for selecting and sourcing industrial and commercial products and services, today announced a new feature that helps suppliers stand out from their competitors and improve their sales opportunities. The enhanced profiles give companies the ability to move from single-page listings to a more comprehensive and informative multi-page presence on ThomasNet.com. By providing the specific information buyers are looking for, suppliers can attract and engage more potential customers.
Every month, more than one million engineers, purchasing professionals, facilities managers and others go to ThomasNet.com to find suppliers of everything from bearings and gears to pumps and valves. According to Thomas' research(1), an overwhelming majority of these buyers need in-depth information to compare suppliers and make purchasing decisions. Eight out of 10 (84 percent) want detailed product information and specifications from manufacturers and distributors, and three quarters (74 percent) need to know more about custom manufacturers' expertise and capabilities. The majority of buyers also want information on suppliers' history and background.
With an expanded Company Profile, suppliers who have paid for positioning on ThomasNet.com can add this information themselves quickly, easily, securely, and at no additional cost.
(1) Industrial Purchasing Barometer 2011 Buyer Study
Companies can upload a wealth of information, including:
· Logos to increase brand recognition.
· Marketing messages to differentiate their offerings.
· Images to showcase their product lines and "hook" buyers.
· Key documents such as certifications, case studies, equipment lists, and brochures to answer buyers' questions and increase their likelihood of making contact.
· Videos to show products or services in action.
· Social media links to engage potential buyers wherever they may be online.
"Enhanced Company Profiles gives suppliers the power to provide buyers and engineers with the content they have told us they need to evaluate suppliers and source product and provides buyers with the opportunity to make faster purchase decisions," said Tom Greco, Vice President of Publishing Operations at ThomasNet.com.
Despite being newly launched, nearly 3,000 companies have taken advantage of this value added feature on ThomasNet.com. Suppliers who are already ThomasNet.com's clients can immediately use this powerful new feature by going to Client Center (clientcenter.thomasnet.com), logging in and clicking on their "Company Profile" link. There, they can securely upload and preview their content with a few quick clicks.
ThomasNet.com, part of Thomas Industrial Network, Inc. is the Internet's pre-eminent sourcing and supplier discovery and selection platform for OEM, MRO and other products and services. The platform serves procurement professionals, engineers, plant and facility management and other buyers from corporations, educational institutions, government agencies, the military and small businesses. It also serves manufacturers, distributors, and service companies throughout North America who want to connect and do business with these buyers.
Additionally, Thomas Industrial Network includes: the Navigator Platform, a proprietary technology that helps industrial companies leverage their product information and data to increase sales; and Enterprise Solutions that enable companies to create and manage digital product data which can be syndicated to a variety of platforms.