ThomasNet Collaborates with Coburn-Myers to Create "Your Online Source for Industrial Fasteners"
ThomasNet Gets Down to Nuts and Bolts With Online Catalog for Coburn-Myers
New York, May 17, 2007--A distributor of specialty nuts and bolts needed to create an inexpensive online catalog of their extensive product line as their hard copy product sheets had become less useful to purchasing agents.
Thomas created an online catalog of Coburn-Myers Fastening Systems' 25,000 products within over 130 product lines, in addition to a full suite of reporting tools. Ted Harp, Coburn-Myers' Vice President stated "This was at a fraction of the cost it would have been for us to create the catalog ourselves".
Results
Coburn-Myers is now able to see what their customers are searching for, and where customers are going on their site. Coburn-Myers staffers use this data to enhance certain pages on company's site, as well as to have an immediate sales response. As Ted Harp explains "Thomas provides quality tools to allow you to market yourselves. Our online program allows us to keep up with the industry.
"Our Thomas Catalog Navigator program was a cost effective way for a small company to have an online catalog. The system allows our customers to make multiple RFQs as well as allowing us to make changes to the catalog using the back-end tools". The most recent online catalog order is from a material handling equipment company for $27,000 in Coburn-Myers Rod Ends.
Coburn-Myers estimates they receive at least ten requests for quotes (RFQs) a day via their Thomas online catalog. Furthermore, they are shipping daily to their web customers.
About Coburn-Myers Fastening Systems, Inc.
Coburn-Myers is based in Trainer, PA. Founded in 1981, this thirteen-person company distributes specialty fasteners primarily to OEMs. The company's custom hardware products are used primarily by petroleum refineries and cement and mining facilities. The company's website is www.coburnmyers.com.
About ThomasNet
ThomasNet (www.ThomasNet.com) helps industrial sellers target their marketing investment to reach the most qualified industrial buyers online and convert them into customers. ThomasNet.com is where many buyers and engineers from Fortune 500 companies, the government, the military and more go to find suppliers. Drawing from the company's experience in the industrial market, ThomasNet has helped thousands of clients create websites that incorporate online catalogs, CAD drawings and e-commerce capabilities. The result is a strong Internet presence that sets ThomasNet clients apart from the competition to increase sales from new and existing customers.
For industrial buyers, ThomasNet.com is where they go to find the exact product, service or supplier they need, when they're ready to buy. ThomasNet.com gives buyers immediate access to the detailed information they need to make a purchasing or specifying decision, including detailed product or service information, catalogs, CAD drawings, and more. ThomasNet is part of Thomas Industrial Network, Inc., a wholly owned subsidiary of Thomas Publishing Company, LLC.
