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Third Chinese Inspection Machine Maker Fined for Falsely Advertising Navitar® Lenses

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Navitar, Inc.
200 Commerce Dr.
Rochester, NY, 14623

Press release date: August 21, 2014

Rochester, New York – Navitar, Inc., announced today that Chinese metrology machine maker, Shenzhen Zhongtian Shidai Science Technology Co., Ltd. of China, and it’s owner were fined 10,000 RMB by the local Longgang Branch of Shenzhen Administrative Bureau for Market Supervision Decision of Administrative Punishment for falsely advertising on its website, that Shenzhen Zhongtian metrology inspection machines included Navitar® trademarked video microscope lenses as components, when in fact, they did not.

Shenzhen Zhongtian Shidai Science Technology Co. was ordered by the Longgang Branch of Shenzhen Administrative Bureau for Market Supervision on July 28, 2014 to immediately cease its illegal conduct of unfair competition and false advertising as it violated Paragraph One of Article 9 of the Anti-unfair Competition Law of the People’s Republic of China (PRC). In accordance with Paragraph One of Article 24 of the Anti-unfair Competition Law of the PRC, the bureau has penalized Shenzhen Zhongtian Shidai Science Technology Co.

Navitar’s attorneys in China, Kangda Law Firm Shanghai Office, have enlisted the help of additional local Province AIC offices to take action against other Chinese metrology machine makers that are also engaging in false print and online advertising by stating their metrology machines include Navitar® lenses, when they do not. Navitar contends that these companies did not purchase lens products from Navitar directly or through a Navitar authorized dealer in China or otherwise, and they are not authorized to utilize the Navitar® trademark or Navitar® brand name in any manner.

Navitar, Inc.’s President, Julian Goldstein, explains Navitar’s actions in China: “The local AIC investigations are of great significance in the defense of Navitar’s intellectual property rights in China. This is the 3rd Chinese metrology machine maker that has been fined by local AIC offices for false advertising this year.

Mr. Goldstein added that Navitar, Inc. will continue to identify and take swift legal action against others who falsely advertise their products, attempt to deceive and mislead the public, and compete unfairly against Navitar, Inc. and Navitar, Inc.’s distributors.

About Navitar, Inc.
Navitar produces high-magnification imaging optics, precision laser optical assemblies, and custom microscopy systems for a variety of automated medical and biotechnology processes including flow cytometry, live cell analysis, fluorescence imaging, DNA sequencing, in vitro fertilization, stem cell imaging, and two-photon microscopy. Navitar’s micro-imaging optics provide the same high-quality, high-magnification images of traditional microscopes while enabling leading equipment manufacturers to develop lower cost, more compact, and higher performing medical instruments. For more information about Navitar, Inc. and its vast offering of innovative products visit the company’s website at

Press Contact
Amy Block, Marketing Director
Navitar, Inc.
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