The Star Tribune Picks Gomez to Optimize Web Experience for StarTribune.com's Five Million Content Consumers |
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Gomez, Inc.
10 Maguire Road, Suite 330
Lexington, MA, 02421
USA
Press release date: December 10, 2007
LEXINGTON, Mass., Dec. 10 -- The Star Tribune, the leading source of news and information in the Minneapolis/St. Paul area, has selected the Gomez®ExperienceFirst(TM) platform to enhance the web experience it delivers to more than five million monthly unique visitors to its primary website, www.StarTribune.com.
A dynamic media organization, the Star Tribune will use several Gomez on-demand web application experience management services to strategically plan for, test, manage and continually enhance the web applications, content and services it delivers to site visitors. Gomez products to be used by the company include Active Network XF(TM), which provides page-level and transaction monitoring from 80+ globally-located Internet backbone nodes; and Actual Experience XF(TM), which measures performance from each site visitor's browser for a true picture of the end user experience.
In addition, the Star Tribune will standardize on Gomez's on-demand load testing product, Reality Load XF(TM), to test new applications before they are launched, thus providing more predictable end user experiences, even under peak traffic conditions.
"We are excited to partner with Gomez to aggressively manage the experience we deliver to each and every site visitor," said Jason Erdahl, Executive Director of Interactive Media. "Taken together, the Gomez platform and services will allow us to take a strategic, proactive approach to better predict, monitor and measure the user experience. We will also use Gomez to ensure that third-party content delivered on our site from a variety of sources measures up to the experience our content consumers expect from the Star Tribune."
About the Star Tribune
The Star Tribune is a news and information company serving the Minneapolis/St.Paul area. The Star Tribune newspaper is one of the top 20 largest newspapers in the nation, and the company's website, www.StarTribune.com, is the most frequently used local news and information service in the Twin Cities market.
About Gomez
Gomez, Inc. is the leading provider of on-demand web application experience management solutions, helping the world's top businesses ensure quality web experiences for their customers. Gomez®ExperienceFirst(TM) applications are used by more than 1000 companies worldwide, including eight of the top 10 most visited sites, six of the top 10 retailers, nine of the top 10 financial services firms, five of the top 10 social networking companies, and four of the top 10 industrial companies. Founded in 1997, Gomez provides the industry's only complete solution for managing the web application experience from development through deployment and the entire application life cycle, featuring active monitoring, competitive benchmarking, and more than 30,000 data sources worldwide. For more information, please visit www.gomez.com.
Source: Gomez
CONTACT: Samantha McGarry of Gomez Inc., +1-781-778-2783, smcgarry@gomez.com
Web site: http://www.gomez.com/ http://www.startribune.com/
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