Texas Instruments Inspires Innovation at ESC Boston with Industry-Leading Embedded and Wireless Technologies


WHAT: Texas Instruments Incorporated (TI) will showcase the
latest solutions for a variety of applications,
including video analytics, remote energy monitoring,
consumer electronics, industrial control and mobile
devices at booth #901 during the Embedded Systems
Conference (ESC) in Boston, Mass. Five TI experts are
scheduled to speak on topics ranging from design
considerations faced by robotics developers, to
leveraging Twitter in the embedded marketplace.
Additionally, TI will host a free sponsored session
regarding easy DSP development for TI's heterogeneous
SoCs and, in cooperation with Microsoft, will feature a
workshop on how to Build Your Own Electronic System
(BYOES) with the BeagleBoard-xM open source
development board and Windows Embedded Compact 7.

Stop by TI's booth at the show and check out our
industry-leading demos. While you're there,
participate in the "PhoTIgraph Yourself at ESC Boston"
contest and be entered to win great prizes, including
an Apple® iPod Nano® and an iPad®! For rules and
eligibility requirements, visit
www.ti.com/escbst-tweet.

WHEN: September 20-23, 2010
For conference information, please see:
http://esc-boston.techinsightsevents.com/

WHERE: ESC Boston
Hynes Convention Center
Boston, Mass.

CONNECT: Follow TI on Twitter: www.ti.com/twitter
Become a fan of TI on Facebook: www.ti.com/facebook
Engage with engineers and TI experts on the TI E2E(TM)
Community: e2e.ti.com/

PRESENTATIONS, PANELS AND WORKSHOPS

Monday, September 20

8:00 a.m. BeagleBoard-xM hardware and OS overview, architecture,
features
In this half-day hands-on BYOES track hosted by TI's
Jason Kridner and Microsoft, participants will learn
about the BeagleBoard-xM and its ARM® Cortex(TM)-A8-
based OMAP3530 processor. Participants will also
receive an overview of the Windows Embedded Compact
operating system.

Tuesday, September 21

8:00 a.m. Presentation: Power 101: Power design for embedded
systems
TI's Peter James Miller will discuss power supply basics
and how to make informed power supply technology and
architecture choices. Location: Room 103.

10:00 a.m. Announcement: DesignStellaris 2010 winners
Learn how far Stellaris® Cortex-M3-based MCUs have
taken developers all over the world, as TI announces
winners for DesignStellaris 2010 in room 205. Hundreds
of entries from 60 countries presented solutions. Find
out who takes home the big prize and also enter into a
drawing to win a Stellaris Development Kit.

4:00 p.m. Panel discussion: Advancing robotics: Challenges, solutions
and education
This panel will discuss the challenges faced by robotics
developers, as well as the role robotics is playing in
the development of future engineers. Join NI, FIRST
and TI's Jean Anne Booth in the ESC Theater.

4:30 p.m. Presentation: Throwing the switch: Beyond the LDO
Stop by room 207 for Peter James Miller's discussion on
what switch mode power supplies can offer an embedded
systems designer when developing SMPSs.

Wednesday, September 22

2:00 p.m. Sponsored session: Easy DSP development for TI heterogeneous
multicore SoCs
Head to room 109 to learn about new software development
tools from TI that allow developers to easily partition
their code on TI's DSP+ARM multicore SoCs. TI's Daniel
Allred will host this session.

2:00 p.m. Panel discussion: System design by description,
configuration and adaptation
Featuring TI's Jason Kridner, this advanced panel
discussion will take place in room 202.

2:00 p.m. Panel discussion: Using Twitter in the embedded
marketplace
Moderated by OpenSystems Media's Patrick Hopper, this
discussion features TI's Adrian Valenzuela. Panelists
will discuss how vendors use Twitter to build their
influence in the ESC Theater.

4:30 p.m. Presentation: eZ430-Chronos: Teardown of a
reprogrammable wireless watch development tool
Come to room 208 to learn about all the components in
the eZ430-Chronos kits and the currently available
software projects from TI's Adrian Valenzuela.

Thursday, September 23

12:00 p.m. Workshop: eZ430-Chronos
Stop by room 208 for the chance to work with the eZ430-
Chronos, learning about its functionality and
components, how to reprogram the kit and where to find
the problem-solving resources. TI's Adrian Valenzuela
will lead this session. The first 75 attendees receive
a free Chronos.

BOOTH DEMOS

Microcontrollers: Experience the latest from TI's
ultra-low power MSP430(TM), Cortex-M3-based Stellaris
and real-time control C2000(TM) MCUs, with featured demos
on remote energy monitoring, digital LED control,
wireless connectivity, industrial automation and more.

ARM microprocessors: Stop by and demo the Sitara(TM) AM18x
and AM37x MPU evaluation modules (EVMs) as well as the
OMAP35x-based Flash Board low-cost development and
prototyping platform to simulate the industrial
control, graphics and Human Machine Interface (HMI)
capabilities of these devices.

Digital video processors: Learn about a range of digital
video applications by demoing the Embedded USB Camera
Development Kit and Z3 Technology's Z3-DM368-MOD based
on the DaVinci(TM) DM368 video processor.

Open source development boards: Stop by TI's Community
Table to demo the open source development boards --
BeagleBoard, BeagleBoard-xM, HawkBoard and
LeopardBoard365.

DSP+ARM and DSP software development tools: Learn about
a variety of embedded tools that help developers get
started on TI's DSP+ARM and DSP processors.

Wireless: Check out TI's accelerometer-based game
demo, which shows data communications streaming via
Bluetooth technology between two MSP430+Bluetooth
evaluation kits. You can also demo TI's WiLink(TM) 7.0
solution using Dynastream's ANT+ ultra-low-power
protocol.

About Texas Instruments

Texas Instruments (NYSE:TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 30 countries. For more information, go to www.ti.com

Source: Texas Instruments Incorporated

Web Site: www.ti.com/

All Topics