Texas Instruments Further Strengthens Its Commitment to Eastern European Markets with new Customer Support Center in Prague


FREISING, Germany, August 20/ -- World Leader in DSP and Analog Semiconductor Technologies Expands Local Language Technical Support Structure via New Office and Europe-Wide Toll Free Phone Access

Building on its commitment to provide innovative semiconductor solutions
to fast growing markets, Texas Instruments (TI) [NYSE: TXN] announced today
that it has opened a new Customer Support Center and representative office in
Prague (Czech Republic), adding to existing recently established offices in
Warsaw, Moscow and Istanbul and providing new levels of support to Eastern
European markets by extending its local customer service. TI also now offers
a toll-free number for its European Customer Support Center
(+00800-ASK-TEXAS), available in 26 countries across the region and allowing
customers to speak directly to a TI technical expert in ten languages.

The Prague Customer Support Center is the second such Center that TI has
created in the region, building on the success of its existing Center in
Freising, Germany. Both Centers, accessible through a single, toll-free
number, offer design engineers the possibility of easily reaching TI product
information and technical support, providing rapid access to an expert TI
engineer in one of ten languages spoken in the region. Specifically targeting
Eastern European countries with support in Polish, Czech, Hungarian and
Russian, the new Customer Support Center in Prague is the latest addition to
TI's extended support for customers in these countries, adding to a
recently-launched Russian language website, Russian-language training
sessions and the latest TI Developer Conference held in Moscow in April this
year.

"TI's strategy is to be as close to its customers as possible," said
Jean-Francois Fau, TI President Europe, Middle East & Africa (EMEA). "Making
it easier for engineers to reach TI technical experts that speak their
language is an essential element of our strategy, and as the new Eastern
European markets continue to grow, we will continue to enhance our support
levels to accelerate our customers' success."

Headquartered in Dallas, Texas, TI has over 30,000 employees worldwide
and its revenues in 2006 exceeded US$14 billion. Its operations in Europe,
Middle East and Africa (EMEA) include offices in 19 countries, with 12
research and development centers and an advanced BiCMOS/CMOS wafer
fabrication facility in Freising, Germany.

How to Contact the TI Customer Support Center
o Multi-language toll-free number across Europe: +00800-275-83927 (+00800-ASK-TEXAS)
o Russian-language support number (toll-free not available): +7-(495)-98-10-701.
o International number (where toll-free not available): +49-8161-80-2121
o TI website: www.ti.com
o Russian-language website: www.ti.com/ru.

o TI distributors in Eastern Europe:
-- EBV Elektronik
-- Compel
-- Silica (An Avnet Company)
-- Scantirus
-- Spoerle (An Arrow Company)

About Texas Instruments:
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing
requirements. In addition to Semiconductor, the company includes the
Education Technology business. TI is headquartered in Dallas, Texas, and has
manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com.

Web sites: www.ti.com
http://www.ti.com/ru

Source: Texas Instruments Incorporated

Daniela Koeppe,+33-49322-2947, koe@ti.com, or Anke Pickhardt, +49-8161803579, a-pickhardt@ti.com, both of Texas Instruments Incorporated.

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