Tennant Company Creates a Cleaner, Safer World, One Website at a Time
MINNEAPOLIS " April 30, 2007 - Tennant Company (NYSE:TNC), one of the world's leading manufacturers of surface maintenance equipment, recently introduced new corporate websites for its European and Chinese operations. Along with the North American, Australian, and Japanese websites launched within the last year, the six new European language sites and Chinese site further demonstrate the company's commitment for creating a cleaner, safer world.
According to Yves Derycke, Managing Director of Tennant Company's Europe operation, "The new sites provide better information about the products and services we offer to our customers along with industry solutions that are tailored to their unique needs.
Prior to the online reinvention, each country managed the look and feel of its website. Now, the new sites share the same branded design and a similar navigation. However, content is still managed on a local level to communicate clear user benefits and to fit each product to its individual market.
A marketing specialist at Tennant's China operation, Hunt Fan, played an instrumental role in the launch of their new website and is excited about the potential of China's new online environment, The new site is not only offered in Chinese but focuses on the benefits that are important to customers in our market. This allows us to reach more new customers through more effective communications.
Tennant plans to launch two more sites this year. The North American French and Spanish sites will launch in the next few months.
Tennant Company relied on Minneapolis-based business partners including: Catalyst Studios, which was responsible for the site's creative design and global brand identity; and Tenth Floor, whose Base10 content management software allows Tennant subject matter experts from all company levels and geographic regions to make timely site updates.
Tennant Company
Minneapolis-based Tennant Company (NYSE: TNC) is a world leader in designing, manufacturing and marketing solutions that help create a cleaner, safer world. Marketed under the Tennant and Nobles brands, Tennant Company products include equipment for maintaining surfaces in industrial, commercial and outdoor environments; and coatings for protecting, repairing and upgrading concrete floors. Tennant's global field service network is the most extensive in the industry. Tennant has manufacturing operations in Minneapolis, Minn., Holland, Mich., Uden, The Netherlands, and Northampton, United Kingdom, and Shanghai, China, and sells products directly in 15 countries and through distributors in more than 80 countries.
For more information, visit www.tennantco.com.
Contact:
Kathryn Lovik
Director of HR & Corporate Communications
Tennant Company
763-540-1212
Contact or call 1.800.553.8033.
