Telstra Selects Ruckus Smart Wi-Fi as an In-Home Distribution Option for Its New Internet Video Service
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Press release date: August 23, 2010
Ruckus Smart 802.11n Technology Lets Australian Consumers Connect Telstra's Popular T-Box(TM) to the Internet without Wires
Ruckus Wireless(TM) today announced that it has been selected by Telstra, Australia's largest telecommunications provider, to offer Smart 802.11n Wi-Fi systems to enable wireless distribution of its popular Internet-based broadband video service within subscriber homes.
Ruckus Wireless is providing Telstra with its award-winning 802.11n Smart Wi-Fi system for use with its new T-Box(TM) set-top box which combines BigPond® TV, movie downloads, HD free-to-air channels and a personal video recorder. The Ruckus Smart Wi-Fi systems are being offered as an option for Telstra customers who need to connect T-Box(TM) beyond the reach of an Ethernet connection or normal Wi-Fi connectivity.
The Ruckus 802.11n Smart Wi-Fi systems used by Telstra are based on high-speed 802.11n 5GHz technology and are specifically designed for high-reliability and long-range transmission of IP-based high definition video. Unlike any other Wi-Fi system available today, Ruckus Smart Wi-Fi systems integrate patented smart antenna technology that focuses Wi-Fi signals only where they are needed while constantly steering transmissions over the highest performing signal paths.
According to Telstra, the Ruckus Smart Wi-Fi system was selected due to its ease of use, superior handling of streaming video content and ability to automatically adapt to obstacles and interference that typically cause packet loss, resulting in pixilation of video content when viewing.
To enable picture-perfect wireless video, Telstra customers simply purchase and plug in a pre-configured Ruckus Smart Wi-Fi system that includes a 5GHz 802.11n access point and 5GHz wireless adapter. The Ruckus Smart Wi-Fi AP attaches to the Telstra home gateway via Ethernet and the Ruckus Smart Wi-Fi adapter connects to an Ethernet port on Telstra's new T-Box(TM) set-top box. No configuration or cabling is required, giving Telstra customers the freedom to place their T-Boxes and televisions virtually anywhere in the home.
Smart Wi-Fi Dominates the Market for In-Home Multimedia Distribution
Smart Wi-Fi, the newest innovation in 802.11 technology, uses advances in intelligent antenna arrays and quality of service (Smart Wi-Fi) to effectively triple the range, reliability and performance of Wi-Fi communications. Smart Wi-Fi works by continuously routing Wi-Fi signals over the best and highest performing paths while steering these Wi-Fi signals around interference as it is experienced. This enables Smart Wi-Fi systems to automatically adapt to the changing Wi-Fi environment and support real-time, delay-sensitive applications such as streaming digital video.
Based on patented technology, the Ruckus Smart Wi-Fi system is the world's first and only Wi-Fi solution specifically developed to reliably transmit IP-based streaming digital video over standard 802.11 technology. The Ruckus MediaFlex system now dominates the market for in-home multimedia distribution, having been adopted by over 125 broadband operators and service providers around the world.
To date, more than one million Ruckus Smart Wi-Fi units have been installed in subscriber homes to support commercial video services around the world by the world's leading telecommunications companies including Belgacom, AT&T, Deutsche Telekom, PCCW, Swisscom, Telecom Austria, SingTel, Telefonica O2 Czech Republic, Telefonica Del Sur, Telenor and many others.
Telstra is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra offers a full range of services and competes in all telecommunications markets throughout Australia, providing more than 8.8 million Australian fixed line and 10.3 million mobile services, including more than 7.2 million 3G services.
About Ruckus Wireless, Inc.
Headquartered in Silicon Valley, Ruckus Wireless is supplier of advanced wireless systems for the mobile Internetworking market. The company markets and manufactures a wide range of indoor and outdoor "Smart Wi-Fi" products for mobile operators, broadband service providers and corporate enterprises around the world. Since 2006, the company has realized record revenue and shipments with a CAGR of over 119%. Ruckus invented, and has patented, state-of-the-art wireless technology that steers Wi-Fi signals around obstacles and interference. This unique capability extends signal range and ensures consistent reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. The company has shipped over 2 million Smart Wi-Fi systems around the world and has raised $51 million in funding from premier investors such as Sequoia Capital, Focus Ventures, Sutter Hill, Motorola, T-Ventures, Telus Ventures and Firelake Capital. The company is led by Ms. Selina Lo, president and chief executive officer. For more information, visit Ruckus Wireless at http://www.ruckuswireless.com/.
Media Contacts Chris Yip Ruckus Wireless email@example.com +852-9090-7513
David Callisch Ruckus Wireless firstname.lastname@example.org +1-408-504-5487 mobile
Source: Ruckus Wireless
Web Site: http://www.ruckuswireless.com/