Tamron Launches Redesigned, Easy-to-Navigate Website
New, Redesigned and User-Friendly Website Lets You Access Advice and Images by Leading Imaging Experts in Just Two Clicks
July 24, 2006, Commack, NY-The popular Tamron website at www.tamron.com has had a major makeover that makes it even more visually exciting and considerably easier to navigate. The Pro Learning Center, the area of Tamron's website most frequently visited by photo enthusiasts, is now much more up-front and easier to get to-when the home page comes up, just click on Photographic Lenses, then on Pro Learning Center, and you're there! This remarkable resource provides 12 clearly marked subject areas, each chock full of concise, authoritative advice, shooting tips, tech data, and outstanding images by top pros. The click-on subject areas include:
1. Portrait: Tips on lighting, posing, camera angles and settings
2. Nature/Wildlife: Pro advice on shooting landscapes, birds, sunsets, animals and more
3. Wedding: Everything from making up the bride, to table shots and walking down the aisle
4. Photo Tips: Sound advice image-making for vacation, child shots, and more
5. Macro: Which equipment to buy and how to get the most out of your close-up shooting
6. Events & Journalism: Graduations, car shows, family shots, modeling, and airplane shows
7. Techniques & Lessons: Choosing the best lenses for what you shoot, Photoshop lessons, even how to shoot infrared
8. Top Ten Do's and Don'ts: What you should and shouldn't do when shooting wedding, portraits, nature, wildlife, children, and more
9. Technology: Explanations of technology, digital compatibility, lens making, etc. by factory experts, plus a Tamron factory tour
10. Resources & Links: Top pros provide you with links to their websites, learning materials and outstanding images.
11. Magazine Articles: Check out and print out PDFs of articles on, and images made with, Tamron lenses featured in various magazines
12. Tamron e-Viewfinder: An archived cache of articles that have appeared in Tamron's informative 4X/year electronic newsletter.
Visitors to Tamron's PLC will have access to another exciting resource this fall when Tamron posts the first four of a series of instructional how-to podcasts. Shot on location, the 4-minute video podcasts feature a professional photographer demonstrating a technique step by step.
In commenting on the upgraded website, Stacie Errera, Tamron's Chief Marketing Officer observes, "The professional photographers and experts we work with are very generous. They believe in giving back and inspiring enthusiasts and aspiring pros to take their photography to new levels. To that end, The Pro Learning Center is filled with informative and exciting articles on a variety of topics by such well-known seasoned pros as Tony Corbell, Andre Costantini, Will Crockett, Andrew Darlow, Joe Farace, Don Gale, Jennifer George-Walker, John Langford, Howard Lipin, Terry Livingstone, Rita Loy, Don MacGregor, Stewart Powers, Arthur Levi Rainville, Jason Schneider, Barbara Smith, Eric Striffler, Ellie Vayo, and Stephanie Vogel."
Errera goes on to note, "Further developing and enhancing this critical area of the www.tamron.com website is part of our ongoing commitment to promoting imaging by helping our present and prospective customers to improve their photography. We are confident that what's up there right now will provide a great source of inspiration and techniques to all who log on. And the new upgraded matrix will enable us to add more relevant, high quality information going forward while maintaining the site's enhanced user-friendliness."
Contact: Lisa Keller
Phone: (631) 858-8409
E-Mail: evans@tamron.com
