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TMHE Will Display its Forklift Solutions and Technologies at CeMat Russia 2012

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Toyota Material Handling U.S.A., Inc.
1 Park Plaza
Irvine, CA, 92623-7419

Press release date: September 25, 2012

CeMAT Russia, the new meeting point for customers and leading figures within the intralogistics community, exhibits this year from 25th to 28th September.

Toyota Material Handling Europe (TMHE) is displaying its forklifts, solutions and innovative technologies to the Russian market. This is TMHEĆs second time at the show and its exhibition will aim to help customers reduce their material handling costs. TMHE is greeting customers at a 200m2 stand - the largest in the entire site.

With the exhibition of the electric counterbalanced trucks, the Russian customers will get the chance to discover the unique Toyota System of Active Stability (SAS)1* and its benefits for the very first time. This dynamic technology is based on sensors that automatically prevent forklift sideways tip-over, providing excellent truck and load stability and protection for the driver and the transported goods. Toyota specialists will explain to the audience how the Toyota SAS boosts customers' business and drives down their operation costs effectively, while maintaining a safer working environment.

This trade fair is also the first opportunity for TMHE to reveal its set of tailor-made Services and Solutions in Russia. Specifically designed to empower the customers' business by granting ongoing support from fully trained employees, Toyota's wide panel of Services and Solutions truly offer outstanding benefits and durable relationships, essential in a rapidly evolving industry. These include core fleet rental, short-term rental, and specialist rental, as well as used truck solutions - business areas that allow customers to make the most of TMHE's material handling equipment and assistance. Visitors who already discovered the Toyota I-Site during the last CeMAT Russia exhibition can now gain even more in-depth knowledge of this cost-effective fleet management.

The TMHE booth at CeMAT Russia will also feature a live demonstration of the "BT Reflex" reach truck in action and its proven performance. This series has set high standards in terms of driveability, comfort, safety and productivity and now exposes its strengths to a brand new audience, showing Toyota's readiness to respond to the requests of an emerging and fast-growing market.

"TMHE is always close to its partners and looks for the best methods to drive the customers' profitability to the highest level. This CeMAT is one step further in the evolution of the materials handling in Russia and we are very pleased to be a part of it. Today, we are confident about the solid relationship that we are constantly building and expanding with our customers in Russia. We will continue our tradition of satisfying their demands in the best possible way," says Hans van Leeuwen, TMHE Executive Vice President Marketing and Sales. TMHE exhibits at Crocus Expo, Moscow, Russia, Pavilion 2 - Hall 7 - Booth nr. B103.


1*. Toyota SAS is the product of years of experience in engineering advanced automotive technology. An industry premiere and still unique in the business, patented Toyota SAS technology draws on Toyota's leadership in developing automotive safety systems. Toyota forklift trucks equipped with Toyota SAS use intelligent technologies to reduce your driver costs and damage costs. Toyota SAS constantly monitors forklift operations and automatically takes corrective action when it senses factors that could lead to truck or load instability. For more information, please visit the SAS minisite.

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