TETDC reports 53% rise in Taiwan PC sales in Q1 2010.

Press Release Summary:



Sales revenues for Taiwan PC companies have rebounded by 53% over Q1 2009, based on revenue statements that companies file to Taiwan stock exchange authorities each month. Taiwan External Trade Development Council said that Asustek Computer, which owns ASUS brand, led Acer, Inc. and MSI in sales growth, with 85% jump in revenues, while contract manufacturer Compal had 98% jump in sales growth. Taiwanese companies make nearly ¾ of world's PCs and about ½ of world's LCDs.



Original Press Release:



Taiwan PC Industry Sales Soar by 53% in First Quarter of 2010



Sales Revenues Rebound to NT793.4 Billion (US$25.1 Billion) from NT$519.2 Billion in Same Period Year Ago After Global Economy Recovers

TAIPEI, TAIWAN - Taiwans personal computer industry, the worlds largest, saw revenues soar by 53% in the first quarter this year, nearly doubling global sales growth as Taiwans PC makers boosted their share of the market.

Sales rebounded to NT793.4 billion (US$25.1 billion) from NT$519.2 billion in the same period a year ago, based on revenue statements listed companies file to the Taiwan stock exchange authorities each month.

Worldwide PC shipments increased by 27.4 percent to 84.3 million units in the first quarter of 2010 from the first quarter of 2009, according to an April 14 report by market research firm Gartner, Inc. Gartner had been expecting first quarter PC shipments to grow by 22 percent.

"The stronger-than-expected growth was led by a robust recovery in the Europe, Middle East and Africa (EMEA) PC market, which grew 24.8 percent in the first quarter of 2010," said Mikako Kitagawa, principal analyst at Gartner. "All other regions recorded double-digit growth rates, although the U.S. and Latin America were slightly lower than what we had expected."

Taiwans largest PC companies include Acer Inc., the worlds second-largest computer maker, as well as growing brands such as ASUS and MSI. Asustek Computer, which owns the ASUS brand, led the three companies sales growth with a 85% jump in revenues to NT$74.8 billion during the first quarter this year. ASUS became the fifth-largest global PC brand during the first quarter, according to Gartner.

Taiwan also has the worlds largest contract manufacturers in the PC business, including Quanta Computer, Compal Electronics and Inventec. Compal led sales growth of the contract manufacturers in the first quarter with a 98% jump to NT$216.6 billion.

Taiwans PC makers were the worlds first to introduce netbooks about two years ago, and in the past year, the mini notebook PCs became the fastest growing market segment in the industry.

The netbook draws from the one laptop per child (OLPC) initiative to make PCs affordable to a wider range of students around the world. The OLPCs aim is to narrow the digital divide, defined as the gap between people with effective access to digital and information technology and those with very limited or no access at all.

"We expect mobile PCs to drive 90 percent of PC growth over the next three years," said Shiffler. "In 2009, mobile PCs accounted for 55 percent of all PC shipments; by 2012, we expect mobile PCs to account for nearly 70 percent of shipments."

Taiwan has won a reputation as one of the worlds leading producers of low-cost, high-quality electronic goods. Taiwanese companies make nearly three quarters of the worlds personal computers and about half of the worlds liquid crystal displays.

In recent years, more of these companies have emerged from contract manufacturing to build their own brands. Together, the branded companies and contract manufacturers form a very efficient production chain that responds quickly to market demand and provides excellent value to consumers.

To promote the islands industry, the Taiwan government has made the development of branding the key task for raising the competitiveness of Taiwans economy.

Acer Inc.

http://global.acer.com/

Asustek Computer Inc.

www.asus.com

Gigabyte Technology

http://www.gigabyte.com.tw/

Micro-Star International

http://www.msi.com/index.php

Quanta Computer

http://www.quantatw.com/Quanta/english/

Compal Electronics

http://compal.com/index_En.htm

Inventec Corp.

http://www.inventec.com/english/about_a01.htm

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