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Symphony EYC to Exhibit Cloud-Based Category Management, MDM, Customer Insights Offerings at FMI 2014

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Symphony EYC
1040 Crown Pointe Parkway Suite 905
Atlanta, GA, 30338

Press release date: June 4, 2014

Demand-driven solutions enable organizations to better understand their customers and drive more strategic and profitable execution across every channel

PALO ALTO, Calif. – Symphony EYC, a global leader in delivering ROI for retailers, manufacturers, and wholesalers using customer insights to drive execution, today announced that it will be showcasing its iAssort Cloud-based product assortment solution, Symphony EYC G.O.L.D. Master Data Management (MDM) and the Symphony EYC Customer Insights analytics and reporting platform at Booth #4361 at FMI Connect 2014, June 10-13, at McCormick Place in Chicago. Symphony EYC also will be sharing stories of customers who are successfully leveraging its solutions to better understand their customers and drive more strategic and profitable execution across every channel.

Symphony EYC solutions to be showcased at FMI Connect include:

Symphony EYC iAssort -- Symphony EYC's Insights 2 Execution Cloud-based category collaboration platform and iAssort enable organizations to leverage customer behavior and demand data to generate truly localized assortments that are space and inventory aware. Additionally, the browser-based iAssort removes the costs and challenges of managing an in-house application and ensures simple deployment to employees anywhere, anytime and on any device.

Symphony EYC G.O.L.D. Master Data Management (MDM) -- The backbone of a retail management system, MDM works with G.O.L.D. Product Information Management (PIM) to give a single version of the truth including full visibility into products, prices, promotions, locations, vendors, sales and customers. G.O.L.D. MDM delivers real-time visibility and consistency in a single unified data source, helps drive profits for store and channel operations through automated processes and enables faster response to customer demand and government requirements. MDM is the foundation that delivers accurate and timely data enabling synchronization, accuracy and control across the G.O.L.D. merchandise management solutions including product, purchase, price, promotion and inventory management.

Symphony EYC Customer Insights - Powered by Aspects™, a cloud-based analytics and reporting platform, Symphony EYC Customer Insights delivers valuable customers insights underpinned by segmentation models that provide a consistent approach to customer definition - helping identify opportunities with customers, determine strategies by segment and monitor performance.

"Symphony EYC's new iAssort Cloud-based product assortment solution, G.O.L.D. MDM offering, and Customer Insights analytics and reporting platform are all components of the new forward-looking retail paradigm where customer data informs successful operations," said Joe Governale, SVP of Customer Centric Solutions , Symphony EYC. "At FMI Connect, Symphony EYC will be showing how it's working with organizations like Roundy's and SpartanNash to drive more strategic and profitable execution across every channel."

The Food Marketing Institute's FMI Connect 2014 brings together more than 15,000 retailers, wholesalers and their trading partners to collaborate on solving the greatest challenges of the food retail business and on moving the industry forward. FMI Connect education sessions address issues such as: growing basket size, increasing customer trips, improving margins, expanding market share, and developing leadership among staff.

About Symphony EYC

Symphony EYC delivers ROI for retailers, manufacturers, and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at and follow us on twitter @SymphonyEYC.

Symphony EYC

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