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Success at X-Games Spurs Wider Use of TrackMoist
Original Press Release
Success at X-Games Spurs Wider Use of TrackMoist
Press release date: July 11, 2014
Winning Brands Expands Customer Base for Soil Surface Conditioning Treatment
NEW YORK - Winning Brands Corporation (OTCPK:WNBD) reports that its TrackMoist brand www.TrackMoist.com has performed so well at Winning Brands' largest pilot project to-date, the 2014 Summer X-Games in Austin, Texas, that a range of new TrackMoist projects domestically and internationally has been generated. This includes a striking pilot project completed in Europe yesterday. TrackMoist is mixed with water to moisten & control soil that is used as a "performance surface" in sports and entertainment venues. The treatment preserves desirable surface characteristics while also reducing dust and the frequency of re-watering. This gives participating facilities financial and operational benefits, as well as enhancing their spectator experience.
TrackMoist was the soil-conditioning solution used by contractors responsible for preparing the dirt sports & entertainment surfaces at the 2014 Summer X-Games. Positive feedback across a range of performance metrics there has validated the contribution of TrackMoist to the work of soil surface managers. One gallon of TrackMoist concentrate produces up to 45,000 gallons of treated water and is therefore efficient to transport and use.
The result has been growing awareness of TrackMoist in social media amongst participating athletes/performers and facilities operators, stimulating trial applications in a variety of new settings. Internationally, Phase I of a TrackMoist pilot project in The Netherlands was completed July 9th at the Speedway Blauwhuis facility in Wolsum. The dirt track was prepared 2 days before sprint car racing using TrackMoist. As a result, the facility was able to run ten heat races before additional water maintenance was needed as compared to 2 races previously using untreated water. Speedway Blauwhuis operates its own water truck and has extensive watering experience to make comparative findings. Trials will continue to broaden the base line of results.
U.S. soil conditioning expert Randy Spraggins of Special-T-Tracks in Ohio has now overseen the introduction of TrackMoist to the Built Ford Tough Professional Bull Riding and Monster Jam events for which he is responsible as a standard operating procedure. He is assisting new facilities to develop expertise with this application. Mr. Spraggins comments: "We're getting a whole lot of calls. It's a little hard to keep up with the questions and monitoring the experiences. There's a learning curve for everyone. We seem to be able to improve the quality of the dirt surface through a bit of prep and management. It's satisfying to see positive results. We're taking things one step at a time to do it right - that's bringing people back for more. An equestrian location in Waco, Texas recently started with a single unit for their trial, and has come back for 4 more units because it worked so well for them. There are positive situations like this happening in RC (Radio Controlled) sports too. It's starting to look pretty good."
Growing awareness of the TrackMoist brand is generating new operating momentum for Winning Brands. The company's product development initiatives, including TrackMoist, had been overshadowed by the company's lead product 1000+ Stain Remover, World's Most Versatile Cleaning Solution, during the formative period of 1000+ branding. Winning Brands CEO Eric Lehner, explains: "In our effort to focus on 1000+ and get it right, our other projects were in the background for practical reasons. With the positive reaction to our newest generation of 1000+ branding by retail partners and consumers, our other projects in the pipeline, like TrackMoist, can receive more attention again. This renewal is generating more activity for Winning Brands and enhances the company's exposure to new business."
Mr. Lehner maintains a CEO Weblog for the benefit of shareholders at www.WinningBrandsCorporation.com/blog. It is a journal of the company's mission and provides answers to shareholder questions. It is a regular source of public information pertaining to the company pursuant to SEC Fair Disclosure guidelines. It sets out with unusual candor the challenges and aspirations of the company globally.
ABOUT WINNING BRANDS CORPORATION: Winning Brands is a manufacturer of record for advanced environmentally oriented cleaning solutions such as KIND®, 1000+™ Stain Remover, World's Most Versatile Cleaning Solution™, and others through its subsidiary Niagara Mist Marketing Ltd. It's best known product is 1000+ Stain Remover; an alternative to conventional cleaning solvents with unique desirable properties. www.1000Plus.ca. 1000+ is available coast-to-coast in Canada in some of that country's largest retailers including Walmart, Home Depot, Lowe's, Canadian Tire, Home Hardware as well as a number of U.S. outlets. TrackMoist and ReGUARD4 are examples of industry-specific solutions from Winning Brands. TrackMoist enhances the performance of dirt surfaces used in sports and entertainment venues. ReGUARD4 is a range of fire safety clean-up solutions for first responders' gear.
1000+, KIND, ReGUARD4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd in connection with indicated uses.
Eric Lehner, CEO, WINNING BRANDS
92 Caplan Avenue, Suite 134
Barrie, Ontario L4N 0Z7
Tel: (705) 737-4062 Fax: (705) 737-9793