Styling & Performance Magazine Is the Newest Title From Advanstar Automotive Aftermarket Group
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New specialty parts publication will launch in July 2007 with unique online focus
SANTA ANA, Calif., March 13 / -- Advanstar Communications -- a leading provider of integrated media solutions to the automotive aftermarket, off-road, and powersports industries -- today announced the launch of a new publication and web portal designed to unite the traditional aftermarket, specialty parts distribution and new car dealership channels. According to Jim Savas, vice president, Advanstar Automotive Aftermarket Group, Styling & Performance magazine is a monthly business to business publication that will launch in July 2007.
"Our editorial focus is designed to help expand the reach of the specialty parts market," said Savas. "We plan to do this by providing incisive business content from industry experts. The publication will also showcase sales and marketing strategies that work, and share real-time exclusive information on how parts move through the distribution channel. We want the industry to see our publication as the place to go to identify and react to trends long before others have even identified them."
Styling & Performance has an initial targeted controlled circulation list of 50,000 readers. The list includes 25,000 traditional marketplace wholesale distributors (WDs), jobbers and independent service providers who are currently selling or wish to sell specialty/high margin parts, 15,000 specialty parts jobbers and WDs, and 10,000 auto dealers who are receptive to the idea of selling specialty/high margin parts.
Savas says Styling & Performance will be a strong addition to the Advanstar Automotive Aftermarket Group's current portfolio of three award winning monthly magazines, including Aftermarket Business, ABRN (Automotive Body Repair News), and Motor Age. An integral part of Styling & Performance will be the launch of Search-AutoParts.com in conjunction with the magazine introduction. The site is positioned to be the leading aftermarket parts distribution and information center, and designed to aggregate readers and viewers of Styling & Performance with those of Aftermarket Business, ABRN, Motor Age, as well as the ten times per year supplement, Hot Auto Products.
Fueled by Advanstar
Advanstar Communications ( www.advanstar.com/ ) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 8 magazines including new titles Big Twin Dealer, Hot Auto Products, Off-Road Business and DIRTsports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites including Off-Road.com, the industry's leading off-road website, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.
Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track -- keeping them passionate, competitive, and connected.
Source: Advanstar Communications
CONTACT:Mike McClelland, Marketing Director of Advanstar Communications, +1-714-513-8614, or mmcclelland@advanstar.com
Web site: www.advanstar.com/
