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Special Products & Mfg., Inc. Announces New Logo and Rebranding Project

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Special Products & Mfg., Inc.
2625 Discovery Blvd.
Rockwall, TX, 75032

Press release date: August 14, 2014

Rockwall, TX – Special Products Mfg., Inc. (SPM) is happy to announce its new logo and rebranding project. SPM has chosen to unify the organization’s public image under an easily recognizable visual brand identity. This new visual identity will anchor SPM and our tradition of world class manufacturing. The brand identity provides a simplified and consistent external public image that is easy to recognize and is visually unifying.

More than 50 years ago, our founder, Bob Grand-Lienard, traced a circle around a nickel, another circle around a dime inside it, and then sketched in the letters SPM in the center. With nothing but a pen, 15 cents, and a vision, our first logo was born.

Of the company’s new brand identity, Chief Operating Officer, Ed Grand-Lienard stated “Our rebranding project and specifically our new logo honors our past while adding a visual definition to our Vision 2020 and our focus on the future.”

The new logo represents several new and existing characteristics:
  • Global, two circles resembling a world.
  • The “swooshes” suggest a never ending cycle, constant movement, and progress including innovation, continuous improvement, and teamwork.
  • SPM is bold, simple, in the center, growing, and “breaking out” of the circles.
  • We are still honoring our original logo with two circles and the story of the nickel and dime.
About Special Products Mfg., Inc.
Special Products & Mfg., Inc. is a contract manufacturing company providing medium and large growing OEM’s with manufacturing services and solutions. We specialize in electro-mechanical assembly, precision metal fabrication, machining, welding, and powder coating. We provide our customers in various industries with a variety of products. From our humble beginnings in a garage shop we grew and moved into larger facilities in Dallas, Garland, and lastly into our current home in Rockwall, Texas. We currently operate in a state-of-the-art 140,000 square foot facility in the prominent Rockwall Technology Park. For more information, visit
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