Sony Ericsson Announces Newest Walkman® Phone for North American Market
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Press release date: March 26, 2007
W580 WalkmanŽ Phone is a Cool, Slim Slider
ORLANDO, Fla., March 26 -- Sony Ericsson today at CTIA announced its new W580 WalkmanŽ phone, a slim slider music phone that delivers the full WalkmanŽ phone experience along with gaming, imaging and fitness applications.
This latest WalkmanŽ phone pushes the boundaries of style. At just 14mm thin, the W580 is offered in two colors -- Style White or Urban Grey. Inside are hot orange accents. Stunning light effects along the side change as you navigate the WalkmanŽ music player.
"When it comes to music handsets, there is no question that Sony Ericsson is on the leading edge," says Najmi Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "The W580, the latest in our extensive line of Walkman phones, is exceptionally cool looking. But most importantly it was designed first and foremost for the needs of North American consumers who want to listen to their favorite music on the go with the one device they always carry with them -- their mobile phone."
The W580 also features a 2.0 megapixel camera and functions as a portable photo album and pocket gaming device. Given increasing interest in healthy lifestyles, the W580 also offers helpful fitness features including a built-in sports application that tracks running speed and distance.
Made for Music
The slim form factor of the W580 hides a lot of power. The Walkman 2.0 music player makes it simple to organize and play your favorite music allowing you to easily create custom Playlists. The Disc2Phone music management software and USB cable included in the box make it easy to transfer music from a PC on to the phone. Additionally you can listen to favorite radio programming as the W580 offers an RDS-FM radio.
The W580 ships with a 512 MB Memory Stick Micro(TM) (M2(TM)) allowing you to store about 470 full-length music tracks.* As with all Sony Ericsson WalkmanŽ phones, you can upgrade memory to add even more of your favorite content.
The TrackID(TM) feature available on most Walkman phones makes it easy to identify music tracks you don't recognize. TrackID(TM) links into database of music powered by Gracenote(TM).
Take your Walkman(TM) phone on your workout
In today's fitness focused world, the W580 Walkman(TM) phone features helpful sports applications. While listening to your favorite music, you can also track your steps, your calories and monitor your running speed/distance/time.
The W580 sports a 2.0 megapixel camera and fast connectivity which makes picture blogging and instant messaging easy. Numerous 3D games are already preloaded on the W580. A large 2 inch color screen is ideal for gaming as well as web browsing and viewing your camera photos.
Music Accessories for easy listening or sharing
Sony Ericsson offers the most extensive line of music phone accessories in the market today. Two sets of cool, optional speakers (sold separately) -- the Portable Speakers MPS-70 and Snap-on Speakers MPS-75 -- instantly transform the W580 into the heart and soul of any party. If you want to turn up the volume still further, then the Bluetooth(TM) Music Receiver MBR-100 lets you play your phone music directly through a home stereo, using your W580 as the remote control to skip through tracks and adjust the volume.
The W580 WalkmanŽ phone is a Quad Band EDGE device (850/900/1800/1900) and will be available in selected markets from Q3 2007.
* W580 Walkman(TM) phone capable of storing up to 470 tracks in eAAC+ codec. Number of tracks stored depends on compression utilized.
The W580 Walkman(TM) phone at a glance:
Music Walkman(TM) music player 2.0 512 MB Memory Stick Micro(TM) (M2(TM)) (expandable) Up to 12MB user free memory Music playback up to 20 hours FM Radio with RDS TrackID(TM) music recognition software Disc2Phone Music Management Software Multiple Music Format Support (MP3/AAC/AAC+/e-AAC+/WMA) A2DP (Bluetooth(TM) streaming sound) Music Illumination Effects Stereo Headset Speakerphone
Design & Lifestyle 14mm slim Compact slider design Flash theme Pedometer Active Applications Weight 94 grams Size 99 x 47 x 14 mm
Imaging 2.0 megapixel camera 2.0" QVGA 262K TFT screen Picture Blogging
Connectivity & Messaging Bluetooth(TM) 2.0 Java MIDP 2.0 Full HTML Browser with RSS Instant messaging USB Mass storage
Accessories In-Box: Stereo Headset HPM-70 USB Cable DCU-60 512MB Memory Stick Micro(TM) (M2(TM)) Disc2Phone Music Management Software
Accessories -- including: Stereo Portable Handsfree HPM-85
Portable Speakers MPS-70 Snap-On Speakers MPS-75
Bluetooth(TM) Music Receiver MBR-100 Bluetooth(TM) Car Speakerphone HCB-120
Availability and versions EDGE 850/900/1800/1900
Colors: Style White / Urban Grey
Standby time: up to 370 hours Talktime: up to 9 hours
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November.
For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us
Facts and features may vary depending on local variant.
Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
CONTACT: Corporate Communications, North America of Sony Ericsson Mobile Communications, +1-919-472-1400, email@example.com , Sony Ericsson Corporate Communications, +44
Source: Sony Ericsson